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KFC

Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

KFC

A BRAND NEW STORY FOR
Photo by Marufish
2.

Challenge

Photo by Waleed Alzuhair
3.

PRICE

價格稍微
Photo by sharpstick's photos
4.

PLACE

通路少
Photo by Yoshi Shih-Chieh Huang
5.

PROMOTION

聲量少
Photo by Xraijs_
6.

CHALLENGE

目標消費者很難想到KFC
Photo by Marufish
7.

INSIGHT

Photo by ●∂ЯP∂PℓΘ۲™●
8.

COUPON

消費者喜歡優惠
Photo by tokyostories.pnn.com
9.

SAHRE EXPERIENCE

ON SOCIAL MEDIA
Photo by Jan Persiel
10.

PREFER FRIED CHIKEN

FOR CELEBRATION
Photo by avlxyz
11.

solution

Photo by J. Stephen Conn
12.

TO SHARE HAPPINES

A NEW PLACE FOR FRIENDS
Photo by JeepersMedia
13.

SO GOOD Wednesday

好事成三
Photo by Marufish
14.

SO GOOD WEDNESDAY

15.

SHARE

分享KFC臉書專頁優惠券並@兩位好友
Photo by FACEBOOK(LET)
16.

GET COUPON

截取螢幕獲得優惠券
Photo by Meathamper
17.

BUY 2 GET 1 FREE

三人成行 一人免單
Photo by kudumomo
18.

result

19.

300%

voice ON SOCIAL MEDIA
Photo by Jan Persiel
20.

30%

Brand preference
21.

30%

AVERAGE WEEKLY Customer FLOW
22.

THANK YOU

Yang Yang

instagram.com/yangyanghong