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Slide Notes

DownloadGo Live

Market Position

Published on Nov 19, 2015

technology

PRESENTATION OUTLINE

WHO BUYS COCO CHOCOLATES?

  • Educated
  • Affulent
  • Purchased for Female consumers 25 - 40 
  • Urban, Tech savvy
Photo by el patojo

MARKET POSITION

  • PREMIUM INGREDIENTS & UPSCALE PACKAGING
  • UNIQUE SHOPPING EXPERIENCE FOCUSED ON GIFT GIVING

Untitled Slide

Photo by el patojo

PrODUCT LAUNCH

  • Holiday Season paired with: 
  • Coffee
  • Wine
  • Craft breweries

POST LAUNCH

  • E-mail, SEO, and webinars
  • Continued advertising at coffee, wine, & foodie events