WHO BUYS COCO CHOCOLATES?

• Educated
• Affulent
• Purchased for Female consumers 25 - 40 
• Urban, Tech savvy

MARKET POSITION

• PREMIUM INGREDIENTS & UPSCALE PACKAGING
• UNIQUE SHOPPING EXPERIENCE FOCUSED ON GIFT GIVING

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PrODUCT LAUNCH

• Holiday Season paired with: 
• Coffee
• Wine
• Craft breweries

POST LAUNCH

• E-mail, SEO, and webinars
• Continued advertising at coffee, wine, & foodie events