FACEBOOK FOR REAL ESTATE AGENTS

Published on Nov 18, 2015

No Description

PRESENTATION OUTLINE

FACEBOOK MARKETING

FOR REAL ESTATE AGENTS
Photo by rmlowe

2 Strategies

Personal Profile vs. Fan Pages
Photo by Thomas Hawk

PERSONAL PROFILE

MARKETING STRATEGY #1

FAN PAGES

MARKETING STRATEGY #2

Facebook has basically said that you need to "PAY TO PLAY" to get reach from your posts with Fan Pages

Photo by kevin dooley

If your content is naturally organic it is possible to still reach large numbers of your Fans...

Photo by davic

SHOULD YOU HAVE A FAN PAGE

DEPENDS ON YOUR MARKETING GOALS
Photo by jikatu

WHY THE CHANGE

THE NEWSFEED IS FACEBOOK'S LIFELINE
Photo by kevin dooley

PUBLIC COMPANY

FACEBOOK NOW HAS FINANCIAL TARGETS TO MEET
Photo by anieto2k

1500 POSTS

AVERAGE USER WILL ONLY SEE 300
Photo by Leo Reynolds

ON FACEBOOK

Your marketing strategy must change

FACEBOOK MARKETING STRATEGY

PERSONAL PROFILE
Photo by Mukumbura

SELL WITHOUT SELLING

  • Be Creative with Text
  • Be Creative with Images
  • Be Creative with Videos
  • Views, crazy houses, kids, pets
  • Happy clients, you in action

THE 60/40 RULE FOR POSTS

60% Personal / 40% Creative Real Estate Posts
Photo by HomeSpot HQ

WHAT NOT TO DO

  • Repost general real estate stories
  • Self serving brand awareness
  • No direct selling
  • No Cheese
  • No direct selling
Photo by Leo Reynolds