North American MEDIA

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• How many people in the posters are not white?
• How many people in the ACTUAL movies are not white?

This is a COMMON TREND throughout the North American movie market

USC'S Study...

• USC’s Annenberg School For Communication & Journalism racial underrepresentation
• 76.3% of all speaking characters in these movies were white
• 63% of the USA Total Population is white
• 10.8 percent of speaking characters were black
• 5% of speaking characters were Asian--3.6% from all other ethnicities

"At the core, this is a visibility issue. Who we see in film sends a powerful message about who is important and whose stories are valuable, both to international audiences and to younger viewers in our own country.... Are films communicating to audiences that only certain stories are worth telling?"

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Exceptions?!

Inside the box

• Slave or servant
• Sassy side-kick
• Rebel
• "Morgan Freeman" characters

CONCLUSION