Social Media
Published on Nov 18, 2015
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PRESENTATION OUTLINE
Forms of social media
What is social media?
Online platforms
Create and exchange information
Online communities
Instant connections
- Social networking site
- Personal profile/organisation page
- Post statuses and updates
- Share photos, videos, articles
- Exchange messages
- No character limit on posts
- Microblogging
- 140 characters or less
- Comment, message, add images & videos
- Followers
- # Hashtags
Tip: Use a full stop at the start of your tweets to ensure it goes to all of your followers
Tip: For high quality photos for your social media, ask local student photographers
Tip: At events to ensure people are connecting with your social media, create small competitions such as, most retweets or best tweet of the day
Tip: For high quality posters and many other forms of media, use canva.com. It's simple to use and free!
Tip: For high quality photos for your social media, ask local student photographers
Tip: At events to ensure people are connecting with your social media, create small competitions such as, most retweets or best tweet of the day
Tip: For high quality posters and many other forms of media, use canva.com. It's simple to use and free!
tumblr
- Blogging website
- No character limit
- Photos, videos, links
- Quotes, conversations and audio
instagram & flickr
- Photos taken on a smart phone
- Share through Twitter, Facebook, Tumblr
- Local or global communities
- Flickr - official, high quality photography
- Individuals or organisations
- Employment and employees
- Volunteers
- Post jobs and opportunities
Streetlife
Local social network site
Connect with people in your local area
Share information
Hampshire Alerts - hampshirealert.co.uk
Crime alerts and witness appeals local to your area
Email, text or telephone
Positive police action
Help identify suspected or wanted criminals
Community groups, events and meetings
Crime alerts and witness appeals local to your area
Email, text or telephone
Positive police action
Help identify suspected or wanted criminals
Community groups, events and meetings
Appearance
Profile images - logos
Cover photo - events
High quality photography
Posters - canva.com
Email signatures
Tip: Change your cover photo regularly, but maintain your profile image
Tip: Use a recognizable logo on all social media - official organisation logo
Tip: Include your social media in your email signatures.
Tip: Use a recognizable logo on all social media - official organisation logo
Tip: Include your social media in your email signatures.
connections
- Ensure people know what you do
- Comment on other posts
- Pre-written tweets/posts
- Tag people
- Promote your social media #events
- Social media time slots
Tip: comment on as many other posts as possible
Tip: ask other organisations to promote your page and you can promote theirs - create pre-written tweets to share with them
Tip: make sure people know what you do - give a bit of background and make it clear
Tip: promote your social media whenever possible - use hashtags for all events - before, during and after the event
Tip: specific time slots, for example twitter hour. All your users can discuss a particular topic at a certain time
Tip: ask other organisations to promote your page and you can promote theirs - create pre-written tweets to share with them
Tip: make sure people know what you do - give a bit of background and make it clear
Tip: promote your social media whenever possible - use hashtags for all events - before, during and after the event
Tip: specific time slots, for example twitter hour. All your users can discuss a particular topic at a certain time
What to consider before posting
Are all your links correct?
Which social media platform?
Is the material likely to offend anyone?
How can you involve your followers?
Current and relevant information?
Have your chosen the right social media platform for this information?
Is the material you have used likely to offend anyone?
Should I post this information on other social media? You can do this through platforms like Google+ and Buffer
Could you involve the users of your social media in any way? Logos, posts, newsletters, designing cover photos
Is the information you are posting up to date and relevant?
Make sure all the links you are posting on your social media pages are correct
Is the material you have used likely to offend anyone?
Should I post this information on other social media? You can do this through platforms like Google+ and Buffer
Could you involve the users of your social media in any way? Logos, posts, newsletters, designing cover photos
Is the information you are posting up to date and relevant?
Make sure all the links you are posting on your social media pages are correct
