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Marketing

Published on Nov 22, 2015

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PRESENTATION OUTLINE

1.

FAIRFAX MEDIA

Sydney morning herald
Photo by Here's Kate
2.

What issues

Were the Sydney morning herald facing?
Photo by just.Luc
3.

Product life cycle curve

4.

What did they do?

Market research
Photo by kevin dooley
5.

Print readership

6.

Online readership

7.

On march 4th, 2012

Fairfax media made some changes
Photo by มุก
8.

Size changes

From 'broadsheet' to 'tabloid'
Photo by @Doug88888
9.

Mobile presence

10.

Segmentation and targeting

Photo by mag3737
11.

How did Fairfax apply segmentation and targeting?

Photo by jenny downing
12.

SMH on a tablet

13.

'have it your way'

14.

Effectiveness

Photo by kylemac
15.

Recommendations

Photo by Keoki Seu
16.

Thanks!

And Read a newspaper!
Photo by jon smith.

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