Go Engineer by benm

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Slide Notes

Go Engineer

Published on Nov 19, 2015

Go Engineer Marketing Plan

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PRESENTATION OUTLINE

Welcome To washington

Photo by Philerooski

What was planned first

Initial Announcement
Design-2-Part
Open House
Lunch and Learn
Social Media Plan

Photo by jenny downing

design-2-part

Portland Expo Center
GoEngineer booth/marketing material
Red Bull Soap Box Derby Car

Photo by zilverbat.

GoEngineer Open House

a fun and casual evening event

Week before Thanksgiving

Show off the shop (display parts, printers, provide new information)

Free food and free drinks

Photo by @yakobusan Jakob Montrasio 孟亚柯

update office graphics

live the goengineer brand

Lunch and Learn

free food, free knowledge

On site at Nytek

Catered lunch

Stratasys presentation

Photo by jurvetson

Aircraft Interiors Expo

Seattle wa

October 14th-16th

Washington State Convention Center

Assisting Stratasys as they Exhibit

Photo by Stuck in Customs

Other Marketing tools

Photo by David Paul Ohmer

Publications

Local and Regional

Target publications that have not yet been reached out to by GoEngineer.

Technical publications
Science specific
Aerospace
Advanced manufacturing

On local and Northwest regional level

For example:

Washington Technology
Business Journal (Washington)
Seattle Business
Daily Journal of Commerce
Technology Alliance
WTIA
Choose Washington State
WA State's Aerospace Business Case

Photo by Michael Matti

10.

case study

feature top clients

Photo by ecstaticist

11.

email marketing

utilizing all databases

Regular newsletters

Invitations to events and webinars

New product launches

General new information

ACT database (FDM and Polyjet)

Salesforce database prospects

Photo by ianmunroe

12.

SIC Project

Go through existing customer data base, and doing SIC association in order to reach out to new and potential customers

Find key contact within company, determine needs for 3D printing.

Photo by ecstaticist

13.