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Slide Notes

DownloadGo Live

Go Engineer

Published on Nov 19, 2015

Go Engineer Marketing Plan

PRESENTATION OUTLINE

Welcome To washington

Photo by Philerooski

What was planned first

  • Initial Announcement
  • Design-2-Part
  • Open House
  • Lunch and Learn
  • Social Media Plan
Photo by jenny downing

design-2-part

  • Portland Expo Center
  • GoEngineer booth/marketing material
  • Red Bull Soap Box Derby Car
Photo by zilverbat.

GoEngineer Open House

a fun and casual evening event
Week before Thanksgiving

Show off the shop (display parts, printers, provide new information)

Free food and free drinks

update office graphics

live the goengineer brand 

Lunch and Learn

free food, free knowledge 
On site at Nytek

Catered lunch

Stratasys presentation

Photo by jurvetson

Aircraft Interiors Expo

Seattle wa
October 14th-16th

Washington State Convention Center

Assisting Stratasys as they Exhibit

Other Marketing tools

Publications

Local and Regional
Target publications that have not yet been reached out to by GoEngineer.

Technical publications
Science specific
Aerospace
Advanced manufacturing

On local and Northwest regional level

For example:

Washington Technology
Business Journal (Washington)
Seattle Business
Daily Journal of Commerce
Technology Alliance
WTIA
Choose Washington State
WA State's Aerospace Business Case
Photo by Michael Matti

case study

feature top clients 
Photo by ecstaticist

email marketing

utilizing all databases
Regular newsletters

Invitations to events and webinars

New product launches

General new information

ACT database (FDM and Polyjet)

Salesforce database prospects
Photo by ianmunroe

SIC Project

Go through existing customer data base, and doing SIC association in order to reach out to new and potential customers

Find key contact within company, determine needs for 3D printing.
Photo by ecstaticist

haiku deck

utilize for visual blogs and presentations
Photo by kleneway1379

update social media strategy