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From Brief 2Broadcast

Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

THE CREATIVE LED SELL

Photo by Frank Schmidt
2.

SELLING ANYTHING IS HARD

Photo by cellar_door_films
3.

EVEN HARDER WHEN YOU'RE SELLING NOTHING!

Photo by Darwin Bell
4.

AIRTIME

IS JUST GAPS, SPOTS, SPACES
Photo by WoofBC
5.

IMAGINE HOW MUCH EASIER IT WOULD BE

IF YOU HAD SOMETHING TANGIBLE TO SELL!
Photo by *vlad*
6.

WELL YOU DO!

Photo by Marcus Vegas
7.

YOU CAN SELL THE IDEA FIRST

Photo by national museum of american history
8.

THE CREATIVE LED SELL

THAT'S WHY WE CALL IT
Photo by Vermin Inc
9.

THE CREATIVE!

GET THEM EXCITED ABOUT
Photo by Phil Dragash
10.

TO MAKE THEM BUY A CAR!

OTHERWISE IT'S LIKE SELLING SOMEONE PETROL
Photo by ell brown
11.

YES, SELL THE STATION

JUICE IS FLYING!
Photo by Bev Goodwin
12.

THE BRIEF

BUT THEN GET THEM ON TO
Photo by d.schille
13.

A GREAT BRIEF LEADS TO A GREAT

Photo by Barron Webster
14.

AND ARE READY TO BUY THE AIRTIME TO MAKE IT HAPPEN

THEY LOVE THE SCRIPT
Photo by Neal.
15.

NOW THEY NEED PETROL

THEY'VE BOUGHT THE CAR
Photo by Damian Morys Photography
16.

IN A GREAT SCRIPT

CLIENTS LOVE HEARING THEIR BUSINESS COME ALIVE
Photo by Be-Younger.com
17.

EXAMPLE

WEST YORKSHIRE ARTIFICIAL LAWNS
Photo by perfectgrassltd
18.

THE BRIEF

Photo by freddie boy
19.

Untitled Slide

20.

WHAT'S THE MEANING OF THE OFFER?

Photo by baboon™
21.

MEANING

  • Easy
  • Hassle free
  • Time to do other things
  • No more cutting grass
Photo by Zottelbilder
22.

Untitled Slide

  • Wrote 3 ideas
  • More you give them, the more they might buy
  • Presented over the phone
Photo by Da4Sal
23.

CLIENT WENT FOR TWO SCRIPTS!

SPENT £4000 ON AIRTIME, £500 ON CREATIVE
Photo by HowardLake
24.

HERE'S ONE OF THE ADS

Photo by CapCase
25.

THEY LOVED THE IDEA

AND THEN BOUGHT THE AIRTIME
Photo by Cayusa
26.

THAT IS THE CREATIVE LED SELL

Photo by Alan Cleaver
27.

NEXT UP

TAKING A BRIEF
Photo by freddie boy
28.

JUICE

IS WHAT WILL GET YOU THROUGH THE DOOR
Photo by tim caynes
29.

JUICE

IS FUN, EXCITING!
Photo by ell brown
30.

BY TALKING ABOUT CREATIVE NEXT

KEEP YOUR PRESENTATION FUN AND EXCITING
Photo by mamojo

Dave Monk