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Pedego Fair Trade Film

Published on Nov 21, 2015

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PRESENTATION OUTLINE

Fair trade film is . . .

A hand-picked network of professional videographers of the highest caliber 
Photo by Khánh Hmoong

No Studios, No Agents, No Overhead

Photo by slworking2

Red Bull
Budweiser
Nike
Herschel

Cannes Nominated
Vimeo Staff Picks
YouTube #1
Celebrity Clientele

Maximizing your video value

  • Provide raw footage for more videos and b-roll
  • Edit Features as Templates for Internal Cuts
  • High-end 15 sec social media video add on option 
  • Cassidy as writer and creative consultant 
  • Video Package Discounts for more value
1. hand over the raw high quality footage which can be used to create many more videos internally and can be used as B-Roll for marketing pieces

2. Certain videos can be edited as such as to act as "template" pieces for in-house to add or subtract more footage to future needs.

3. Short and engaging 15 second trailers cut from footage for Instagram and Social Media use

4. We provide the concept and treatment, he provides the script within paramaters

video menu

Packages and Individual Options
There is a certain level of flexibility with all this. Certain videos can be mixed and matched into packages if desired. Some cannot.

All videos include multiple angles and high production quality

Fun tutorial

A fun "how to" piece for new and prospective riders

Concept

  • Approx 2 minutes in length, basic "how to" for bike lines
  • Showcase throttle, brakes, ins and outs of bike
  • How to remove battery and charge it
  • How pedaling and battery works
  • Pedal Assist

$2200

Individual Price:
Photo by a4gpa

prospective dealer

Inspiring and informing potential dealers while saving you time

concept

  • Approx 3-4 minutes, featuring Don and Tom
  • Filmed at Pedego Bike Facility
  • 2 to 3 dealer testimonials 
  • Still shots of dealer locations
  • High-End B-Roll Potential

Example video

$4100

Individual Price:

Myth busters

A fun video to dispel the myths surrounding Pedego and electric bikes

Concept

  • Approx 2 minutes
  • Breaking myths in fun and seamless narrative
  • Simple and stylish supporting text visuals
  • Can be set up as template for multiple pieces
Photo by atadesigner

$2700

Individual Cost:

Pedego Package "Elon Musk"


-fun tutorial video
-dealer prospect video
-myth busters video

Total Individual Price:
$9000
vs
Package Price:
$7700

corporate and customer video

A multi-purpose corporate video

concept

  • Approx 3 to 4 minutes, showcase bike line
  • Interviews with Don and Terry 
  • 3 Customer Testimonials filmed at Pedego
  • Action Shots of Customers Riding bikes
  •  "A Template" to add future footage

$4100

Individual Price:

Pede-"go-pro"

 A hyper-creative action and lifestyle piece

concept

  • Approx 60 seconds
  • 2 to 3 Go-Pros attached to different riders
  • Various riding settings: beach, urban, suburban, commuter, etc
  • Wide-angle high quality time lapse-elements

$2200

Individual Price

Bike showcase

high quality product line showcase

concept

  • Five, approx 30 second showcase of each bike line
  • OR, One approx 2:30 action-narrative piece showcasing all product lines
  • Close ups of bikes, 360 rotations, multiple angles, action shots
  • A fun, sleek, and sexy visual approach that reflect bikes high-quality
  • Voice Over Narration, (bike facts, unique instructions, branding) 

Individual Video Price:
$850 per 30 sec
vs
$3400 full 2:30 sec

Safety vide0

a fun, concise, and informative piece on Pedego Safety

concept

  • Approx 3 minute, EDITED IN-HOUSE
  • Showcase safety features
  • Types of helmets, locks, and lights
  • Bike Safety Traffic and "what to tell a cop"
  • Basic Animation for Visiual Support 

$2700

Individual Price:

Pedego Package "SpaceX"

-Corporate/Customer video
-Prospective Dealer Video
-Pede-"Go-Pro"

Total Individual Price:
$10,400
vs
Discount Package Price:
$8800

"knock you off your carseat" web commercial

A  lifestyle brand video that will equate Pedego with Electric Bikes  
Our goal with this video is to have an ad web commercial piece to rival most commercial pieces that will get people thinking "Pedego" when they think of electric bikes, much like they think of Tesla with electric cars.
Photo by Eric Hamiter

concept

  • Approx 90 seconds, acting/model talent
  • High-end web commercial for all media and materials
  • Movie camera quality (Herschel), multiple locations
  • Professional Script and Creative Writing (Cassidy input)
  • 3 concept treatments proposed, then storyboard, then execution
If interested, we would provide a concept treatment.
Photo by miss mass

And Remember!
We can create high-end 15 second social media videos from footage (3 for $300)

$10,400

Individual Price (No Package Option)

Thank You Kindly . . . Q+A

Give us a concept and a budget and we can come back with a treatment.
Photo by stofiska