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Leverage the Best Western Brand
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Published on Nov 20, 2015
Leverage
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PRESENTATION OUTLINE
1.
Leverage the
Best Western Brand
Photo by
Doug Hay
2.
BEST WESTERN’S BRAND STRENGTH
Independently owned and managed
Over 4000 unique hotels worldwide
‘Hotels with personality’
Photo by
eGuide Travel
3.
What's in a Name?
How a brand is seen by customers determines whether they keep coming back for more!
Photo by
HckySo
4.
THE ONLINE BRAND
A website is an essential sales and marketing tool
It has the power to deliver a brand identity in seconds
As a result, affords a whole new way of gaining and retaining customers – or worse, losing them.
Photo by
HckySo
5.
LEVERAGING THE BRAND ONLINE
Customers come online at any time, day or night
Seeking Rates,
Contact Information,
Amenities Details, Photos, and More
Millions of customers visit
bestwestern.com
Photo by
PRINSOTEL HOTELS
6.
what's in it for you?
Your hotel is in the center of a internationally recognised brand
You retain control of your hotel
Advice from over 4,000 hotel owners worldwide
Access to millions of new customers
7.
HOw to reach these new customers
Best Western Rewards
Online Travel Agencies
Global Distribution System, GDS & Leading Website
Best Western Mexico Staff
Best Western Trade Shows, Converences, & Traning
Darlene Alaric
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