SOME GROUNDRULES

• Name tags;
• Commit to getting beyond our comfort zones;
• Abandon hope;
• No apologies;
• No self-censorship.....

AND....LET'S PUT LAME IDEAS OUT OF THEIR MISERY

DISCLAIMER

• a flexible toolkit, NOT the "must do" solutions;
• attribution where possible & helpful;
• there are no magic wands;
• some conversations aren't yet underway.

POSITIONING STATEMENT

• [our idea] is a [what?]
• that [does what?]
• for [who?]
• so they can [do what for themselves?]
• [when?]

ECHO TEST

PHOTOCOPY TEST

PEACOCK TEST

TABLOID JOURNALIST TEST

HORIZON SCANNING

TIME MONEY QUALITY

DOUBLE DIAMOND MODEL

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MINIMUM VIABLE PROPOSITION (MVP)

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EFFECTUAL THINKING

PATCHWORK QUILT

AFFORDABLE LOSS?

BIRD IN HAND

LEMONADE

PILOT IN THE PLANE

BALANCE APPROACH

HYBRID APPROACH

NITIN SAWNHEY

JR

THEASTER GATES

PUNCHDRUNK

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THE BUSINESS MODEL CANVAS

GUINNESS BOOK OF RECORDS

WHO'S WHO

THE HOLY BOOK

THANKS!