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Retailing wellness

Published on Nov 18, 2015

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PRESENTATION OUTLINE

RETAILING HEALTH

USING DIGITAL PLATFORMS TO RING FENCE CUSTOMERS WITH WELLNESS
Photo by infomatique

WHY

BECAUSE BUSINESS AS USUAL NEEDS TO GET UNUSUAL...GET SPECIAL OR GET LOST
Photo by HckySo

PAIN

ITS CROWDED, ITS COMPETETIVE, ITS SHRINKING MARGINS, ITS NO DIFFERENTATION... ITS TIME
Photo by bark

WHAT

CAN WE CONSIDER SPOTTING A TREND AND RIDING IT AS A WAVE

QUANTIFIED SELF

WEARABLE TRACKERS ARE HERE TO STAY
Photo by 만박

WELLNESS CONTENT

CONSUMERS ARE DEMANDING INFORMATION AND TIPS FOR BETTER LIVING
Photo by j0sh

LIFESTYLE CHANGES

DIABETES, OBESITY, HYPERTENSION, NCD ARE CHANGING THE WAY PEOPLE LIVE
Photo by PBoGS

I CARE

INDIVIDUALS ARE TAKING RESPONSIBILITY FOR THEIR OWN HEALTH AND BUYING WELLCARE

GET SMART

CONNECTED DEVICES, SMART HOMES, SOCIAL NETWORKS, APPS ON THE GO - DIGITAL CONSUMPTION
Photo by jikatu


&
Health
Retailing?

INVITE

1M FOOTFALLS INVITED TO LIVE BETTER, STAY HEALTHY - EMOTIONAL CONNECT

DEMONSTRATE

KIOSKS AND PROMOTERS SHOWCASE DIGITAL HEALTH IN RETAIL OUTLETS - BUILD ENGAGEMENT
Photo by Kazbad

GAMIFY

SHOP HERE, EARN POINTS, REDEEM FOR HEALTH GOODIES, BUY MORE, LIVE BETTER
Photo by kevin dooley

CONNECT

CREATE CONNECTED COMMUNITIES, SHARE EXPERIENCES, BRING VALUE THROUGH FUN AND KNOWLEDGE

ACTIVATE

DESIGN CAMPAIGNS, ACTIVITIES AND EVENTS. IN STORE, OUTSIDE AND ONLINE. LINK WITH ECOSYSTEM

OFFER

CONTENT, SERVICES, PRODUCTS ON FREEMIUM MODEL. ENCOURAGE THE NEED TO USE DHP
Photo by JulieRed

VISITING

BUNDLE RELEVANT CONCIERGE SERVICES AND VALUE PROPOSITIONS TO THE TOURIST SEGMENT

STAYING

BECOME THE RETAILER OF CHOICE THROUGH DIFFERENTIATION AND EMOTIONAL CONNECT

OPPORTUNITY

MONETISE THROUGH NEW REVENUES STREAMS AND UPSELLING/CROSS SELLING. SHARE REWARDS AND GROW