3 New Reasons to Post Open Jobs to Social Media
Published on Nov 26, 2015
Using social media to promote open job positions is a great way to reach passive candidates (candidates who aren't necessarily looking for a job, but are still open to the idea of looking).
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3 New Reasons to Post Open Jobs to Social Media
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Active candidates look to job boards and career pages for available positions...
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...but job posts on social media may attract passive candidates.
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93% of recruiters are already using or plan to use social media to support their recruiting efforts.
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#1 - Social Posts Show Up on Google Search
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Now, tweets will reach a larger audience (even potential candidates who aren't on Twitter.)
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TRY THIS: Create 3 different Twitter handles for your company: one for the brand, one that focuses on careers and one that's strictly meant for tweeting job openings.
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Use relevant keywords in your tweets to push your job ad tweets to the top of Google search.
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#2 - Video is More Important than Ever
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When scrolling through your Facebook newsfeed, do you notice all of the videos?
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In an effort to compete with YouTube, Facebook changed its content-recommendation algorithm to favor videos hosted on its own video player.
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This change paid off last August, when Facebook beat out YouTube for video views on desktop computers for the first time in history.
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Facebook’s 890 million daily active users watch 3 billion videos every day.
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More than 50% of people in the U.S. who use Facebook every day watch at least one video per day.
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TRY THIS: Create 2 minute video job descriptions for each open position to be shared on Facebook.
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The average job seeker spends only 50 seconds on a job post before moving on.
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Create job ad videos to be shared on Facebook.
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#3 - Promoting Tweets Has Never Been Easier
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Twitter’s analytics dashboard has been available to all users since last year, and now users can quickly promote tweets through the dashboard in just seconds.
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According to Twitter, this new feature was created for small and medium-sized businesses as a way to boost popular tweets in just a couple steps.
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TRY THIS: Promote job advertisement tweets from either the company handle or your personal recruiting handle to target specific candidates and increase reach.
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Changes in social media features have made it easier for recruiters and employers to promote their open job positions in more interactive and engaging ways.
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If you haven’t already decided to invest in social recruiting techniques like the ones we just discussed, then I have to ask...
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