Email Message Makeovers
Published on Nov 18, 2015
Email Writing
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Email Message Makeovers
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Why am I sending this message?
Is there a clear purpose?
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Think of each email in the Arc as a chapter in a book.
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You want your reader to...
-Read to the next chapter
-Know where they are in the story
-
Finish the book
Most importantly,
TAKE ACTION
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First message: Announcement
Second message: Building Momentum
Third message: Reminder and Requests for report back
information
Fourth message: Report- back
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PICO Example:
Campaign for Citizenship -Eddie Carmona
Lifelines to Healing - Michael McBride
Tip:Ask Senders for words and phrases that they always and never use.
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Elements of a Campaign Message
- Compelling lead
- Sense of urgency
- Demonstration of faith
- Relevant and timely
- Call to Action and reward to reader
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On Monday morning, a student at Sparks Middle School in Reno, Nevada went to school armed with a semi-automatic weapon. He killed a teacher and two classmates, and then he turned the gun on himself.
This story – like so many tragedies in our communities - didn’t make many headlines. But our human dignity isn’t measured in media coverage. As people of faith, we refuse to be silenced by what Ralph Ellison named “the cloak of invisibility.”
We cannot accept the cultural condition that gun violence is commonplace, nor can we stand in silence as the system of mass incarceration continues to shackle our black and brown youth.
Our faith calls us and our God requires us to preach, pray and act. The moment demands that we lift our voices in a unified message of peace, hope and human dignity.
Will you lead a Live Free Sabbath service in your congregation next week, November 2-3? After you sign up, you will receive a digital Live Free Sabbath Toolkit that includes liturgical resources, sample bulletin and pulpit announcements as well as fact sheets.
Sabbath events will include sermons and prayers for human dignity as well as stories from citizens returning from incarceration and those affected by gun violence. Together we will ensure that our stories of tragedy and hope are not lost and that we all have an opportunity to live free and with dignity.
The movement to live free depends on each one of us speaking out in one amplified voice. Will you commit to leading a Live Free Sabbath in your congregation on November 2-3?
www.lifelinestohealing.org/resources/lifelines-live-free-sabbath
A few tips and take-aways.
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