Copy of PR Opening

Published on Jan 11, 2016

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PRESENTATION OUTLINE

Greetings from New Orleans

DOM GIANNA

Greetings from Salt Lake City

LISA MARCY
Photo by vxla

People watch News
that FITS their Views

We See What We Believe

We Hear What We
Want to Hear

Jurors vote for their Views

NOT THE EVIDENCE

Link Story to Attitudes & Beliefs

JURORS DISTORT & TWIST EVIDENCE TO MAKE CONSISTENT
Photo by Tc Morgan

Open Minds??

  • "Schema" = Organized Patterns of Thought
  • Drawn from Preconceived Biases
  • The Framework that Enables us to make Sense of Story
  • Helps Organize Case Information
  • Critical to how Jurors interpret Evidence and Thematic Arguments
Photo by Image Source

Distort & Twist Evidence

UNTIL CONSISTENT WITH THEIR ATTITUDES

Winning

Conform Case to Attitudes

Winning

MEETING EXPECTATIONS
Photo by palestrina55

A Trial

WHO DID WHAT TO WHOM AND WHY?

We JUDGE people by their
MOTIVATION

Assess FAULT by
KNOWLEDGE
&
CONTROL

Photo by beccles131

SHOWING THE STORY CONFORMS TO THEIR VALUES AND BELIEFS

Trial is an Exercise in
Photo by cali.org

IN ACCORD WITH OUR BELIEFS AND VALUES

Make Judgments
Photo by marsmet523

Make Them CARE

Give them the WILL
&
Show the WAY

VISCERAL
&
VISUAL

Photo by K Schneider

Storytelling

IMPACT OPENING

OF DEFINING IT

STORYTELLING Reveals MEANING Without Committing the ERROR

Story

  • How we process facts
  • Makes ideas stick
  • Involves
  • How we solve problems
  • ARGUES
Photo by jikatu

MOVE HEART

ENGAGE MIND
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Trial story

  • engages listener
  • inspires caring
  • empowers judging
  • involves listener in life
  • you become "truthgiver"
Photo by pennstatenews

Drama is Conflict
Conflict creates Tension
Tension leads to Crisis
Crisis causes Caring
Caring is Involvement

Photo by djwtwo

We Hopelessly
&
Helplessly
Suspend Reality
to
Become Emotionally Involved in the
LIFE of Another PERSON

Photo by ben pollard

The Plot

CAPTURES AUDIENCE REVEALS MOTIVES
Photo by marsmet472

People Only See

WHAT THEY ARE PREPARED TO SEE
Photo by Books18

Cornell Univ. 2005

12.5%
Pre-decisional BIAS
Evidentiary BIAS

Photo by Pro-Zak

Theme

MESSAGE WITH A MEANING

The Message with a Meaning

  • brings case to LIFE
  • makes legal issues RELEVANT
  • setd stage for EVIDENCE
  • Makes case REAL
  • engages MIND moves HEART

FOCUS ON EVILDOER

IF OPENING WERE THE TRIAL, WHO WOULD THEY BLAME?

Winning Opening

  • Drops into STORY
  • Sets THEME
  • Focuses on "evildoer"
  • Reveals the MOTIVATION
  • Reveals your "people story"
Photo by tj.blackwell

Winning Opening

  • Begin with HEADLINE
  • Hang the "HOOK"
  • Focus on THEME
  • Focus on critical decisive CHOICE
  • How Choice led to HARM
Photo by Anirudh Koul

YOU LOSE

IF YOU ARE ON TRIAL AT THE END OF THE OPENING

DO,S

  • begin with BANG
  • tell your STORY
  • focus on "evildoer"
  • make WEAKNESS part of story
  • SIMPLE EASY SHORT
Photo by brecro

"If the opening were the whole trial...

WHO WOULD THE JURY BLAME?"

VERDICT IS THE PRODUCT of

WHO & WHAT THEY ARE TALKING ABOUT \CREATE THEIR STORY

IF JUROR FORMS A FUNDAMENTAL BELIEF ABOUT CASE EARLY

THAT BELIEF STAYS INTACT
Photo by Brett Whaley

Confirmational Bias
"want to hear confirmed what we believe is right"

We marginalize or ignore
evidence that is at ODDS with
Beliefs\Values

Photo by Ben Rennen

Order of the Winning Opening

  • Drop listener into STORY\set THEME
  • Focus on EVILDOER's bad CHOICE
  • Assess relative KNOWLEDGE & CONTROL
  • What RULES were broken & MOTIVATION
  • Show CAUSATION & HARM follows
Photo by Great Beyond

What is a Good Opening to Them?

  • Should be the BEST part
  • Satisfies need for INFORMATION
  • Confirms their BELIEFS\proves your story is theirs
  • Shows who is the "truth giver"
  • starts them judging "evildoer" & involves them in your story

DONT'S

  • waste 1st minute
  • be REACTIVE
  • give too MUCH
  • BORE them
  • take the FUN away
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Untitled Slide

Photo by scottrocher

THANKS for Inviting Us

LISA & DOM
Photo by khowaga1

Dominic Gianna

Haiku Deck Pro User