PRESENTATION OUTLINE
Name-Calling
Example:
When blacks are called the N word.
Glittering Generalities
Example:
The way people talk and try to encourage us to vote for them while running for office.
Transfer
Example:
When a person uses a sign of religion as an excuse for an action they do.
Testimonial
Example:
When Michael Jordan does commercials advertising his brand and Nike products.
Plain Folks
Example:
an attempt where people in politics try it personalize themselves with normal citizens.
Card-Stacking
Example:
Telling people all of the pros of legalizing marijuana but not mentioning the cons.
Band Wagon
Example:
When people do advertising based on what the trend is and what people are interested in.
