PRESENTATION OUTLINE
My target profile is middle-upper class girl and boy children ages 5-adult with interests in being alone and quiet when creating stuff.
The ad techniques I used are weasel words, unfinished claims and plain folks. We used the weasel words "Legos Live Longer", because it's appealing but has no meaning. The unfinished claim we used was "Live Longer". "What does 'Live Longer' really mean?" asks Ms. Kellogg.
We also used plain folk. Everyone wants to be a happy family, so we took pictures of the plain folk and put them in our ad to be effective.
