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NIVEA

Published on Nov 20, 2015

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PRESENTATION OUTLINE

1.

CORE UMBRELLA THOUGHT.

PROMOTE NEW PRODUCT, ENGAGE CUSTOMERS & BUILD LOYAL FAN BASE.
2.

THE NEW PRODUCT.

WHITENING ALL REPAIR AND UV PROTECT BODY LOTION.
3.

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4.

TWITTER HASHTAG IDEAS.

  • #IWearNivea
  • #BravingTheSun
  • #MyNivea
  • #IAmSunProtected
  • #IGoAllOut
5.

SAMPLE TWEETS

FOR THE TWITTER HASHTAG IDEAS.
6.

I don't wear scarves, I don't wear caps. I stay white and sun protected

because #IWearNivea. One lotion, many benefits, get yours now! [URL]
Photo by dichohecho
7.

LOVE YOUR SKIN TOO MUCH TO GO OUT ON A SUNNY DAY? NOW #BRAVETHESUN WITH

NIVEAS new whitening, all repair & UV protect body lotion. [URL]
8.

HAVE A FAVOURITE NIVEA BEAUTY ESSENTIAL PRODUCT YOU CAN'T GO A DAY WITHOUT?

TELL US! USING THE HASHTAG #MYNIVEA
Photo by jamesfischer
9.

SUN DAMAGING AND DARKENING YOUR SKIN? CHECK OUT NIVEAS NEW BODY LOTION

with which you are sure to say #IAmSunProtected. [URL]
Photo by roundedbygravity
10.

ALWAYS CHOOSE TO STAY HOME ON A SUNNY DAY? NOT ANYMORE! #GOALLOUT USING

NIVEAS new whitening all repair & UV protect body lotion. [URL]
Photo by seanmcgrath
11.

FACEBOOK POSTS.

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17.

SOCIAL MEDIA

CAMPAIGN.
Photo by the tartanpodcast
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STRATEGY

  • Community/fan base building.
  • Customer identification.
  • Online marketing campaigns.
Photo by John-Morgan
19.

SHARE YOUR SECRET.

#MyNiveaMySecret
Photo by guilherme-pavan
20.

THE CONTEST.

21.

RULES.

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Jannat Khan