We're looking to build a cash flow positive business in the next 30 months.

Ultimately, we're going to convert 3% of active users to drive 360K subscribers and $23MM in billed revenue in 2016.

Let us show you a bit more about how that breaks down and why we believe this is achievable.

In 2015, we believe we'll convert 3% of active users into paying subscribers at $60/yr. For additional reference, the 81K subscriber adds represents 15% of our projected Power Users (5+ deck creators).

For reference, Evernote is converting 4% of users (34M users, 1.4M paying). Additionally, their ARPU for iPhone is $1.79, iPad $2.18, and web $1.81.

http://techcrunch.com/2012/06/19/evernote-by-the-numbers-34m-users-1-4m-pay....


In 2016, we believe we'll convert 2.5% of active users into paying subscribers. This represents 10% of projected Power Users.

COGS primarily driven by app store royalty payments.

People costs scale as primary addition is engineering staff. Achieving the ramp in 2014 to hit 42 heads end of year will be difficult and there's likely Net Income upside.

Marketing Spend in 2016 is aggressive but we believe ???

Ultimately and most importantly, this plan results in cash flow positive in Q4 of 2016.