SIMBA

0-30 Days

• Speak with Funeral Homes and Religious Entities
• Commence conversations with channel partners (food, flowers, hotels, etc)
• Gather feedback from focus groups on best utilization practices of product
• Drill down to core competencies needed for product at outset
• Complete Minimum Viable Product to enable data collection and feedback

30-60 Days

• Extensive Data Collection for MVP
• Implementation of tangible data collected
• Solicit feedback from initial customers and address
• Begin to build out enhanced functionality of Simba
• Brand Asset Guidelines/UI/UX Commencement

60-90 Days

• Fully functioning cross-platform beta product (android, iOS)
• Enhanced customizable messaging
• Ability to assign administrators to disseminate information
• Ability to sign guestbook and send direct messages to family
• Ability to make a charitable contribution in the deceased name

90-180 Days

• UI/UX finishing touches completed
• Finalized partnerships with first channel partners (Bouqs, Grubhub, etc)
• Ability to donate flowers, food, etc through Simba (Revenue Generation)
• Payment integration with Paypal and or Dwolla (to lower processing fees)
• Algorithm perfected to generate relevant people that should be contacted

180-365 Days

• Ability to upload photos of the deceased
• Ability to generate driving directions through google maps API
• Ability to automate thank you messages from family for contributions 
• Begin to strategically market the application to extend support
• Development of connecting online/offline with collage books (groovebook)