To make a convincing re-creation of Weasley Wizard Wheezes, for example--the joke shop run by mischievous teenage twins Fred and George--MinaLima had to convey the sense that the products were designed by 16-year-old boys, not creative professionals. “We used all kinds of rudimentary printing techniques and clashing graphics for the Weasleys’ products,” Mina says--products like Skiving Snackbox, the Decoy Detonator, the Mad Blocks Potion, and U-No-Poo, filling the four-levels of the store. “We drew inspiration from childishly designed things like firecracker packaging.” They intentionally opted for a mismatched, chaotic aesthetic.
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