GLAMPING @ PERHENTIAN

THE OVERVIEW

• Glamping ; Glamorous + Camping
• Its a new trend in the making @ Asia
• Target client from European tourists
• The 1st beach front island style glamping

THE PLAN

• To setup a glamping style accomendation
• Will cater about 40 guest max.
• Travel lodge in the jungle style
• Modern amenities & hybrid energy
• Nature "incorporation" setting

THE LAND

• Located on a secluded part of the island
• Monsoon "PROOF" shelter zone
• Malay Reserved title
• Never been develop before

THE LOCATION

• About 50meter from beachfront
• 15-20min trekking from CoralBay
• Facing Sunset view
• Secondary jungle surrounding

THE VALIDATION

• 3 months validation period
• 6 dome tens
• 2 common shower room/toilet
• 1 cafe
• August-October 2014

THE STATUS

• Minimal clearing
• Planning of area spacing

THE PROFILE

• European young travellers & backpackers
• Age group between 18-30s
• Average lenght of stay: 4 nites
• Daily average expenses : RM80
• Feedback "Its OK to be basic but it will be awesome if can be GLAMPING"

THE LAYOUT

• Refer to picture

THE DESIGN

• Refer to picture

THE ACTIVITY

• Hiking, jungle tracking, bird watching
• Snorkeling, kayaking, swimming, sunbathing
• SUP, fishing, trail running, herbal garden,
• tree climbing, tree lookout point, flying fox
• scuba diving, island hopping

THE TEAM

• 20 years of island "entrepreneurship" expirences
• From odd jobs to running restaurant to Sundry shop
• Having "Survival" & never give up spirits
• Truly living the Island life
• 3 Malaysian, 4 foreign internship students

THE MARKETING

• Online Media, Social Media, Blog, Forum,
• Travel sites, travel operator, travel journal
• Referral, viral "word of mouth"
• Walk-In customer, Freelance "marketeer"

THE SALES

• Targeting minimum 50% daily occupancy rates
• Food & Beverages
• Equipment Rentals

THE COST

• Budget RM500,000
• CAPEX RM250,000
• OPEX RM150,000
• Marketing RM 100,000

THE TIMELINE

• 2-3 months to setup

THE FINANCIAL

• Tent: RM30/pax X 20 daily = RM600
• Restaurant: RM50/pax X 10 daily = RM500
• Food/Beverages: Walk-in customers RM30/pax X 10 = RM300
• Rentals: Average expenses RM30/pax X 10 = RM 300
• 20 "operational" days X RM1700 daily = RM34,000/month

CLARIFICATION

• NewCO
• RM500k
• 5 years term

THE LAND

• Located on a secluded part of the island
• Monsoon "PROOF" shelter zone
• Malay Reserved title
• Never been develop before