MEDIA & MEDIUMS

TYPES OF MEDIUMS

• Print
• Radio
• Television
• Social/Online

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PRINT MEDIA

PRINT MEDIA

• Readership in decline, but still there
• Less print media outlets
• Local papers
• Ethnic papers
• Audience: older, educated

RADIO

RADIO

• Has not seen dip
• Translates to Tech Well
• Ethnic Radio
• Audience: older, educated

TELEVISION

TELEVISION

• Growth of Cable News
• Ethnic TV
• Packaging Your Story
• Sound Bytes
• Audience: large, 18-35

THE ART OF THE
PRESS RELEASE

SOCIAL MEDIA

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FACEBOOK

• +1 billion user
• Streamlined Interface
• 2.5 billion pieces of content
• 85% outside of US

FACEBOOK

• Losing younger audience
• +80.4% (age 55+)
• 53.3% - female
• 63% use FB daily

TWITTER

TWITTER

• Short messages
• Trending
• Live Updates
• #hashtag
• Integrate w/ other mediums

TWITTER

• 22% - Black Internet Users on Twitter
• Appeal to Younger Adults
• Evenly balanced between gender
• 18% all internet users
• 46% use Twitter daily

INSTAGRAM

INSTAGRAM

• Picture is Worth a Thousand Words
• Behind the scenes look
• Linked with Twitter & FB
• Lots of interactions

INSTAGRAM

• Young Adults (2:5)
• People of Color
• Movie capability
• Female Oriented (68%)

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TUMBLR

• Young Demographic
• Multimedia Focused
• Lots of Content
• More time on page

YOUTUBE

PROFESSIONAL SOCIAL NETWORK

NEXT GENERATION TEXTING