Local Foods, Local Places

"May Market" - Partnership with Lincoln University

*Win for market vendors

*Win for brick & mortars

Intersection of...

• Food
• Health
• Economy
• Place-Making

LFLP Program Goals

• Boost economic opportunities for local farmers and businesses, and foster entrepreneurship;
• Improve access to healthy local food, particularly among disadvantaged groups
• Revitalize downtowns and traditional neighborhoods

April 2015

Community Stakeholders

• Downtown Jefferson City
• Lincoln University
• Common Ground
• Mid-Missouri farmers
• JCPS
• CRMC

Community Stakeholders

• City of Jefferson
• Local Churches
• University of Missouri
• Downtown Businesses
• Local Food Pantries
• Consumers

Federal Agencies

• USDA
• EPA
• HUD
• CDC

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Goals

1.Create a successful and vibrant farmers market downtown that will increase opportunities for local farmers, increase sales at the market, and increase visitors and vendors

1.

• Coordinate marketing and advertising, i
• Coordinate the Lincoln Market with a Downtown Event
• Create a planning and advisory board
• Create and utilized surveys
• Develop policies and guidelines for the Lincoln market

1.

• Create a sustained and beneficial dialogue between customers and vendors
• Investigate and identify transportation options
• Create opportunities for farmers market member training

2. Coordinate between existing markets and other food system efforts to cultivate a deeper local food culture

2.

• Create a food-focused event to build on food culture
• Consider conducting a food system assessment
• Develop a community brand identity around local food
• Conduct education and outreach to invovle all socio-economi sectors
• Develop and coordinate communication plan for existing markets

3. Develop criteria and weigh options for a permanent site for the Lincoln Farmers Market in the downtown area

3.

• Host a booth at a downtown event to capture public sentiment
• Develop a site-criteria matrix
• Develop an "infrastructure shopping list"
• Identify potential programmatic collaborations and adjacency opportunities
• Evaluate site for accessibility issues

4. Explore methods, linkages, and actions to increase food access to downtown areas and neighborhoods

4.

• Engage the City of Jefferson for transit options
• Conduct targeted outreach to neighborhoods with low food access
• Create pop-up food stands for education and outreach
• Ensure that "left over" produced gets donated

Next Steps