Conservation of Data
Published on Mar 17, 2016
We live in a time of unprecedented opportunity to leverage digital insights to augment physical experiences. It's vital for IT leaders to understand how this can occur and what they need to address to take advantage of new opportunities.
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PRESENTATION OUTLINE
The three things...
- Data enables disruption
- Three ways these innovations are changing CX
- Why we'll need to change to take advantage
The question for businesses is how to deliver desired experiences by leveraging unique data
Store visit to Search Prompt
Getting directly to what we want became fast and easy
We're not all the same
With everything we want available, we need help getting what we need
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Detected our situations
Photo by Digitas Photos
Some guiding questions...
- Where do you make customers gather information?
- Where is your process reflective of historic information burdens?
- Where do you rely on people instead of programming ?
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Answering the questions isn't enough
You've got to design the engine, the rails, and the train in route.
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The Bi-modal Manager
- Replaces physical with digital process
- Incentivizes employees differently
- Supports the P&L, not a cost center
- Understands Six-Sigma & Agile
- Respects hierarchy but democratizes decisions
Photo by Dean Hochman
