What is the general ambience of the advertisement? What mood does it create? How does it do this?


What is the design of the advertisement? Does it use axial balance or some other form? How are the basic components or elements arranged?


What is the relationship between pictorial elements and written material and what does this tell us?


What is the use of space in the advertisement? Is there a lot of 'white space" or is it full of graphic and written elements?


What signs and symbols do we find? What role do they play in the ad's impact?


If there are figures (men, women, children, animals) what are they like? What can be said about their facial expressions, poses, hairstyle, age, sex, hair color, ethnicity, education, occupation, relationships (of one to the other)?


What does the background tell us? Where is the advertisement taking place and what significance does this background have?


What action is taking place in the advertisement and what significance does it have? (This might be described as the ad's "plot.")


What theme or themes do we find in the advertisement? What is it about? (The plot of an advertisement may involve a man and a woman drinking but the theme might be jealousy, faithlessness, ambition, passion, etc.)

Teetering towers of hamburgers, drippy stacks of syrupy waffles, sticky piles of sugary candy… Junk food. It’s the taste of America. It is what we eat. It is who we are. The insatiable American appetite is set on a path of consumption. Devouring to the point where we are left with nothing, nothing but the consequential garbage. Quintessentially American, junk food is not just part of our diet, it epitomizes our cultural ideals and social norms.