1 of 56

Slide Notes

DownloadGo Live

Business Models

Published on Nov 18, 2015

No Description

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Business Models

What is involved
2.

Business Model Generation

Alex Osterwalder & Yves Pigneur
3.

Authors

Alex Osterwalder & Yves Pigneur
4.

9 building blocks

taken from: "Business Model Generation"
5.

Customer Segments

What part of the population do you serve?
6.

Customer Segments

  • mass market
  • niche market
  • segmented
  • diversified
  • multi-sided platforms
Photo by Alex Barth
7.

Mass Market

One large market of customers with similar needs
Photo by dno1967b
8.

Niche Market

cater to specific customers needs
Photo by France1978
9.

Segmented

same essential product with slightly differing customer needs
10.

Diversified

Serving 2 or more unrelated market segments
11.

Multi-sided platorms

Customers on both sides of the equation, both are needed
12.

Value Propositions

satisfying customer needs with value propositions
13.

Value Proposition

  • Newness
  • Performance
  • Customization
  • Getting the job done
  • Design
Photo by Adelaide Archivist
14.

Value Proposition (cont.)

  • Brand/Status
  • Price
  • Cost Reduction
  • Risk Reduction
  • Accessibility
Photo by Joshua Daniel O.
15.

Newness

Offering something where nothing similar exists
Photo by Spitzgogo_CHEN (Nokia 6230i)
16.

Customization

tailoring products to specific customer needs
17.

Performance

improving performance of existing product
18.

Getting the Job done

help the customer get certain jobs done
19.

Design

Product or stands out due to superior design
20.

Brand/Status

simple act of displaying a certain brand
21.

Price

similar value at lower price
Photo by bradleygee
22.

Cost Reduction

Helping customers reduce cost in their business
23.

Risk Reduction

Helping customers reduce the risk of purchase
24.

Channels

Value delivered through communication, distribution and sales
25.

Channels

  • Awareness
  • Evaluation
  • Purchase
  • Delivery
  • After Sales
26.

Customer Relationships

How we maintain each customer segment
27.

Customer Relationships

  • Consumer Acquisition
  • Customer Retention
  • Boosting Sales (upselling)
28.

Types of Customer Relationsships

  • Personal Assistance
  • Dedicated personal assistance
  • Self-service
  • Automated services
  • Communities and co-creation
29.

Revenue Streams

What we can expect from customers for our value
30.

Revenue Streams

  • Asset sale
  • Usage fee
  • Subscription fees
  • Lending/renting/leasing
  • Licensing
31.

Revenue Streams (cont.)

  • Brokerage Fees
  • Advertising
32.

Key Resources

Assets offered to deliver our value
33.

Key Resources

  • Physical
  • Financial
  • Intellectual
  • Human
34.

Physical

  • Facilities
  • buildings
  • vehicles
  • machines
  • distribution networks
35.

Financial

  • Cash
  • Lines of credit
  • Stock option pool
  • vendor financing
36.

Intellectual

  • Brands
  • Proprietary knowledge
  • patents & copyrights
  • partnerships
  • customer databases
Photo by tombayly13
37.

Human Resources

  • People in creative industries
  • Pharmaceutical companies
  • Sales heavy companies
Photo by TheeErin
38.

Key Activities

Those things we do to essential to creating the value
39.

Key Activities

  • Production
  • Problem Solving
  • Platform/Network
Photo by Esthr
40.

Production

  • Design, making and delivery
  • Dominates the model of manufacturing firms
Photo by NASA's Marshall Space Flight Center
41.

Problem Solving

  • Coming up with new solutions
  • Consultants
  • Hospitals
  • Other service organizations
  • Focus on knowledge/training
Photo by phalinn
42.

Platform/Network

  • Matchmaking platforms
  • eBay
  • Visa/Mastercard
  • Windows OS
  • Apple iOS
Photo by Billy V
43.

Key Partnerships

Some activities outsourced, some acquired
44.

Key Partnerships

  • Strategic Alliances
  • Coopetition
  • Joint Ventures
  • Buyer-supplier relationships
Photo by LA 3-D Club
45.

Motivations for creating

  • Optimization and economy of scale
  • Reduction of risk and uncertainty
  • Acquisition of resources and activities
Photo by Shield Connectors
46.

Optimize

your company can't do it all effectively
Photo by Marc_Smith
47.

Risk Reduction

form an alliance in one area while competing in another
Photo by GregoryH
48.

Acquisition

rely on other firms to provide key resources or activities
Photo by djwudi
49.

Cost Structure

All the elements result in the cost structure
50.

Cost-Driven structure

  • Fixed Costs
  • Variable Costs
  • Economies of scale
  • Economies of scope
Photo by bradleygee
51.

Fixed Costs

  • Rent
  • Salaries
  • physical facilities
Photo by RUNFAR
52.

Variable Costs

  • Cost vary proportionally
  • Vary by volume of goods
  • Vary by volume of services
Photo by C J Wood
53.

Economies of Scale

  • Cost advantages of expansion
  • Purchase in bulk
  • Minimize average cost per unit
Photo by Investing in Gold
54.

Economies of Scale

  • Cost advantages of expansion
  • Purchase in bulk
  • Minimize average cost per unit
Photo by Investing in Gold
55.

Economies of Scope

  • larger scope of operations
  • distribution channels
  • multiple products
  • Apple-iTunes, i---Everything!
Photo by train_photos
56.

Value-Driven

  • Less concerned with cost
  • Focus is on value creation
  • Premium products
  • High Degree of personalized service
  • Luxury hotels, Mercedes
Photo by SpeedHunter XxX

Paul Limpert