GENERAL MEALS: PILLSBURY DOUGHBOY

PHILOSOPHY

ORIGIN

• Rudy Perz thought of the idea
• Known as Poppin' Fresh
• Poppin' Fresh was make in 1956

TARGET AUDIENCE

• Company: Women
• Poppin' Fresh: Women and children

DESCRIPTION

• Made out of dough
• Has a white ascot
• Blue Pillsbury logo on hat
• Has blue eyes
• Has a dough family
• Happy and good spirted

CATCHPHRASE

• He laughs at the end of commertials
• This gives off the vibe that while eating Pillsbury you will feel happy

CHANGES

• Poppin' Fresh has hardly changed over the years in appearence
• The only thing that changes is he gets a little skinner
• This helps the audience not get the message that the will get fat because of Pillsbury

ADVERTISEMENT

• Appear in commercials, Packaging, and features in social media

CONTINUED

• In commercials he is usually helping something
• On packaging is standing with a smile on his face

CONTINUED

• Seeing a cute picture of a doughboy will draw attention to buyers