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The Real Estate Pitch

Published on Nov 18, 2015

What types of things should a GREAT Realtor be discussing when they are pitching you? Should be all about number one and how much real estate they own? Or should they use stories of actual client experiences to gain your trust and loyalty? There are many ways to show someone you are experienced. I would say the BEST ways are not by grandstanding, but by real stories and passion for your specific craft. Our craft is real estate. But for us it's not about selling or listing real estate. It's all about the Protection (me and my lapd background), for Paris it's all about Customer Service (from her food service industry and psychology background.)

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1.

Real Estate pitch

The Very First Meeting with a Realtor
Photo by xmaxonx
2.

Introduction

  • Who are they?
  • Are they a Team or Solo agent?
  • Number of Closed Escrows yearly?
  • Numbers of Buyers currently working with?
  • Numbers of Listings currently held?
Photo by quinn.anya
3.

The Players

  • The Real Estate process
  • What are the critical components?
  • Who are the players?
  • What are their roles in real estate?
  • Who works for who?
Photo by David Reber's Hammer Photography
4.

The Lender

  • What types of lenders are there?
  • Difference between cost and value?
  • The BEST Questions to ask a Lender.
  • What is a Good Faith Estimate?
  • Difference between Qualification and Afford?
Photo by c_ambler
5.

The listing agent

  • Are they the best to use? Pros and Cons...
  • Is it better to have your own representative?
  • Who does the listing agent truly work for?
  • How can you make sure they are the "real agent"?
  • Is the seller willing to let them also represent you?
Photo by marsmet549
6.

The seller

  • Is it a bank?
  • How about a corporation?
  • A Real Human being?
  • What about 5+ family members? :)
  • Explain the nuances of different owner types selling.
Photo by Sunfrog1
7.

the market

  • Is it a buyers market?
  • Is it a sellers market?
  • Are properties getting more expensive?
  • Less expensive?
  • Is there a lot of inventory or is it lacking?
Photo by Images_of_Money
8.

Showings

  • How are the showings going to take place?
  • Meeting at office or meeting at properties?
  • Follow the leader or within the same car?
  • Are there Children and carseats to be considered?
  • Technology - GPS, Maps, Navigation
Photo by ell brown
9.

Online searches

  • Best ways to search online.
  • Explain the mission of Syndication sites.
  • Discuss listing agents and how they render.
  • Discuss the "Set it and Forget it" philosophy.
  • Describe "ghost listings".
Photo by Robert S. Donovan
10.

Stories and real experiences

  • Share true stories of past clients.
  • Use real stories to convey the journey.
  • Use stories to discuss potential problems.
  • Talk about current clients and obstacles.
  • Speak about how those were overcome.
Photo by Brendon Burton
11.

All Clients must attend

  • Our Crash Course on real estate is necessary
  • It solves a lot of problems before they arise
  • Laying out the "players" is critical
  • Establish how communication will be conducted
  • Make sure buyers and realtor are on the same page
Photo by Sister72
12.

real estate is...

  • Expensive
  • Typically paid off after 30 years
  • Not at all like buying a pair of shoes
  • Complicated with many moving parts
  • A field of endeavor requiring a professional
Photo by kevin dooley
13.

Ask your local agent

  • When they conduct their meetings
  • Who will be attending
  • Who you may bring
  • Where the meeting is going to be held
  • Is there any "obligation"
14.

Untitled Slide

Connor MacIvor

http://SantaClaritaHomeExperts.com