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Owning Twitter

Published on Nov 20, 2015

Twitter basics for filmmakers and content creators to help promote their work, amplify their reach, and better engage their audience.

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1.

Owning Twitter

@jbwilke // smarthousecreative.com 
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2.

WHat you'll need

  • content strategy
  • audience / influencer analysis
  • editorial calendar
  • goals and key performance indicators
  • patience
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3.

content strategy

  • share original pics & clips from your project 
  • create audience listening posts
  • curate relevant content via Feedly
  • monitor specific hashtags
  • support peer-made films and projects
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4.

know your audience
find your influencers
engage your followers

5.

Editorial calendar

  • match content to platform
  • maintain consistent frequency and rhythm
  • establish authentic voice
  • 20% promotion / 80% audience engagement  
  • plan out 30 days, but be prepared to react in real time
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6.

Twitter basics

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7.

set measurable goals
determine KPIs
align metrics with strategy

8.

smarthouse creative
@jbwilke
©2014

Smarthouse Creative

http://www.smarthousecreative.com