Motivators are things that encourage people to work and offer them an incentive

Examples of motivators include job security money training approval and rewards

Frederick Irving Herzberg (April 18, 1923 – January 19, 2000) born in Massachusetts was an American psychologist who became one of the most influential names in business management.He is most famous for introducing job enrichment and the Motivator-Hygiene theory. His 1968 publication "One More Time, How Do You Motivate Employees?" had sold 1.2 million reprints by 1987 and was the most requested article from the Harvard Business Review.


Herzberg proposed the Motivator-Hygiene Theory, also known as the Two factor theory (1959) of job satisfaction. According to his theory, people are influenced by two sets of factors.

The idea is that hygiene factors will not motivate, but if they are not there, they can lower motivation. These factors could be anything from clean toilets and comfortable chairs, to a reasonable level of pay and job security.

Motivational factors will not necessarily lower motivation, but can be responsible for increasing motivation. These factors could involve job recognition, potential for promotion or even the work in itself.[4]

Abraham Harold Maslow April 1, 1908 – June 8, 1970) was an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. Maslow was a psychology professor at Brandeis University, Brooklyn College, New School for Social Research and Columbia University. He stressed the importance of focusing on the positive qualities in people, as opposed to treating them as a "bag of symptoms.

Maslow was classed as mentally unstable by a physiologist in his youth

Need Home Job
self-actualization education, religion, hobbies, personal growth training, advancement, growth, creativity
esteem approval of family, friends, community recognition, high status, responsibilities
belongingness family, friends, clubs teams, depts, coworkers, clients, supervisors, subordinates
safety freedom from war, poison, violence work safety, job security, health insurance
physiological food water Heat, air, base salary

Sainsburys was founded in 1869 by John James sainsbury and his wife

They have grown from having one store to over 1200 supermarkets with 161000 employees

They have a 16.7% market share

Half yearly profit of 375m pound

One way in which SAINSBURYS motivates its staff is by bringing in mystery shoppers that rate the store on certain things. If the store meets its targets then all the staff earn a financial bonus at the end of the year. Certain members of staff that the mystery shopper felt did a good job will be individually awarded.

Run staff activities such as paint balling.

Run charity fun raising events

Staff meals at busy times fish and chips etc