What IT Buyers Really Think

What if you could be a fly on the wall ...

... and watch IT pros as they check out your marketing?

Would you like what you see?

At Spiceworks Unplugged, a panel of IT pros told a room of technology marketers exactly what they think about common marketing practices.

And it wasn't all rainbows and unicorns.

Here's what the IT pros had to say ...

What is your biggest IT challenge?

Trying to do everything with limited time, staff and resources

Modernizing dated IT infrastructures

What do you expect from technology marketers?

Cut the marketing fluff

Explain your product from a technical standpoint

Show how your product will make their lives easier

What buzzwords do you hate?

Cloud

ROI

Failproof

Is 14 days long enough for a demo?

"You're lucky if I finish reading your white paper in 14 days."

What types of content do you use when evaluating a product?

Untitled Slide

• White papers
• Webinars
• Videos
• User manuals

What type of content do you hate?

Gated!

Do you ever read educational content such as blog posts?

Yes!

Would you share an interesting blog post with your social networks?

Only if their company allows employees to access social networks

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