KINETIC TOURS

MARKET ANALYSIS

OPPORTUNITY

• SG ranks 9 in MasterCard top 20 global destination cities 2014
• 12.4 million overnight visitors
• $14.3 billion spent

CONCEPT

• Walking tour format
• S'porean way of life through history, stories, heartland
• Museums, housing estates, wet markets etc

DEFINITIVE

Personal Electric Vehicles (PEV)

• Hover board vs E-Scooter
• Novelty + Fun
• Ease of travel (No sweat)
• Further + faster

COSTS

• 06X units ($400X6=$2400)
• Marketing $1000
• Insurance ($1000)
• Total $4000
• *Excluding additional cost

BEP + PRICING

• $60 per pax. 4 pax. $240/session
• Guide $50. OP $190/session
• 24 tours to breakeven
• 3/Wk. 2 months

MARKETING

• Backpackers, solo, family,
• Online: Website, Adwords, FB, groupon,
• Offline: Flyers, tie-ins,
• Tag line:

MOVING FORWARD

• License (Through understanding regulations)
• Equipments, transport, storage
• Insurance, risks
• Program details: routes etc

Nov & Dec: Setup
January: Beta
February: Expand

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