In today’s mobile and social media climate, strong visuals paired with succinct and well-crafted copy are critical to effective storytelling. In this session, you’ll learn the basics of visual literacy with a brief introduction to color, typography and the importance of visual communications in the digital media landscape. You’ll get an introduction to Canva, a free online tool for creating visual content. You’ll also:
Receive a demonstration on how visual content can be used on various social media platforms to maximize message exposure and impact. Learn to identify basic typographic styles and their respective associations. Gain a working knowledge of Canva software in order to create visual content for press releases and a variety of digital platforms. Session Materials