Building Block 3: Channels by lawton.vierkant

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Building Block 3: Channels

Published on Nov 18, 2015

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PRESENTATION OUTLINE

Building Block 3: Channels (Group 1)

Davis, Krista
Oakley, Joseph
*Vierkant, Lawton*
Whitmire, Kristin
Young, Michael

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what is a channel?

The way a company reaches its customer segments

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Whats the Purpose?

To deliver the companies value proposition

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Channels serve 5 functions....

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1. Awareness

Bring customers attention to a company's products/services

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2. Evaluation

Ways to help customers understand the value proposition

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3. Purchase

How customers purchase a company's products/services

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4. Delivery

How a company delivers its' value proposition

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5. After sales

Ways a company provides post-purchase support

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How wiley helps customers...

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Easy to use website

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use of Social media for supprot

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24/7 online and call support

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Ways to purchase from wiley...

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Wholesale to:

Libraries
Campuses
Businesses

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Online ordering for personal use

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Digital textbooks for online use

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How wiley delivers...

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High degree of local support

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Use of international locations

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Book fairs and conferences

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How wiley continues support...

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Mailing list for special offers

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Fully reimbersed retunrs

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Free shipping to most locations

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Works cited:

Osterwalder, Alexander. Pigneur, Yves. 2010. Business Model Generation.
Hoboken, New Jersey. John Wiley & Sons Inc.
John Wiley & Sons Inc. 2000-2014. Wiley Publishing. Retrieved from
http://www.wiley.com/WileyCDA/