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Seed Pitch

Published on Feb 05, 2016

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PRESENTATION OUTLINE

Seed Pitch

More than a slide deck
Photo by David Kracht

What You Need To Pitch an Angel

  • Elevator Pitch
  • Exec Summary
  • Final Presentation
Photo by AlicePopkorn

What You Don't Need

  • 5 year financial plan
  • 20 page prose business plan
  • Return on investment projections

Elevator Pitch

  • 60 seconds
  • 1-3 sentence summary
  • Capture essence
  • Something catchy
  • Use short hands: e.g. Pandora = personalized radio for web
  • Test in class February 23
e.g. AirBnB + PetSmart.com = Rover.com
Test in class: Feb 23

Exec Summary

  • What you email
  • 1 page!
  • PDF, graphical
  • Highlights, team, progress
  • Draft for February 22 upload

Keys to Seed Pitch

  • Tell a story!
  • Less text on slides!
  • Be credible!
Tell a story!
Slides and points should be logically linked. Pure "data dumps" are to be avoided at all costs.

Story should have some emotional resononance (e.g. personal story, enthusiasm for the project, excitement about results)

Don't put too much text on slides

This is designed to be presented, not handed over, so you can add the details and context in voice as necessary or in Appendix.

Pictures, graphical elements, infographics, charts are more powerful and memorable than text.

Be credible is KEY

Data is more credible than assertions.
Use data from experiments, numbers, pictures, videos, demos, quotes (from customers and experts), comparables
Photo by JFXie

It's A Performance

  • Rehearse!
  • Don't go long or be rushed
  • Tell a story
Rehearse!
Don’t go long or be rushed
10-12 slides
Tell a story!
Hook
Use headers as a way to guide the story, not as generic titles for the slide
E.g. “Outstanding Ecommerce Opportunity” vs “Agenda”
Photo by jeppe2

Not Viable?

  • Make best possible case
  • Explain project and experiments
  • Introduce and justify pivot or possible future pivot
Make the best case possible based on the available data.


Introduce the project and need space
Introduce experiments and results to date
Introduce and justify a pivot
Introduce experiments to test the pivot over the next 8-12 months.

Make a strong case that a) the need and the space is attractive; b) you have a unique insight that positions you to develop a new product or service; c) your proposed pivot is a good way to proceed.