2014: Trends In Digital Marketing by Maria Dykstra

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2014: Trends In Digital Marketing

Published on Nov 18, 2015

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PRESENTATION OUTLINE

2014

THE YEAR OF DIGITAL ADVOCATE, ONE TO ONE MARKETING AND CONTEXT

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TREND 1: ONE TO ONE MARKETING AND RELIANCE ON DATA

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SOCIAL MEDIA CONVERSATIONS ARE PLANNED IN ADVANCE

PLAN AHEAD AND USE TOOLS FOR AUTOMATION

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LISTEN AND MONITOR CONVERSATIONS

GET TO KNOW YOUR CUSTOMER, YOUR INFLUENCER, YOUR COMPETITION

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ENGAGE AND RESPOND

IT IS A TWO WAY STREET: CONVERSATION MATTERS

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TREND 2: SHIFT FROM KEYWORDS TO CONTEXT

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RESEARCH CUSTOMER NEEDS AND PAINPOINTS

YOU'VE GOT TO KNOW THE "TOP 10 LIST"

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OUTLINE A CROSS MEDIA CONTENT CALENDAR

DO YOU HAVE A CONTENT PLAN FOR 6+ MONTHS?

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MAKE YOUR CONTENT EASY TO SHARE

ARE YOU USING SHARING TOOLS?

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10.

MAKE ALL YOUR CONTENT VISUAL

THE BOLDER, THE BETTER - ARE YOU DIFFERENT?

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PAYING ATTENTION TO GROWTH (NEWCOMERS AND NOT SO NEW)

GOOGLE PLUS AND YOUTUE ARE HUGE - WILL YOU BE LEFT BEHIND?

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TREND 3: THE AGE OF DIGITAL ADVOCACY

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CREATE MEANINGFUL PROMOTIONS AND SWEEPSTAKES

WHAT MAKES YOUR CUSTOMERS SHARE THEIR DATA WITH YOU?

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14.

DESIGN CUSTOM ADVOCACY PROGRAMS

ARE YOU TURNING FANS INTO ADVOCATES? REWARD FOR ENGAGEMENT

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15.

SHARE YOUR THOUGTS!

WWW.TREDIGITAL.COM/BLOG

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Maria Dykstra

http://tredigital.com

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