Copy of Establishing an online presence
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Using Social Media
to promote
your research, your teaching or yourself!
HOW SOCIAL MEDIA CAN BE AN IMPROTANT TOOL TO PROMOTE YOUR RESEARCH
Blythe Spirit
Blythe Spirit
Photo by pasukaru76
Anything can happen in the next half-hour..
- What is a social media presence?
- How to get one
- How it helps
- What we are learning about all this at ScHARR
- 5 quick wins and 3 slow ones
Photo by rafolio
Place
Photo by Jason A. Howie
Productivity
20.9k tweets since joining in july 2008
There's been 2388 since that date as of 14 Jan this year
so thats nearly 9 tweets a day, every day!
need to engage regularly
not just liking, RTing etc
have something to say
willingness to be a little provocative/controversial
There's been 2388 since that date as of 14 Jan this year
so thats nearly 9 tweets a day, every day!
need to engage regularly
not just liking, RTing etc
have something to say
willingness to be a little provocative/controversial
Impact
Impact is a heavily loaded world in academia these days, but in essence, we want to have some sense of impact, beyond 'likes' and 'retweets', i.e. tangible results such as use of research, increased citation rates, requests to present, collaborate and write.
Photo by NASA Goddard Photo and Video
Place
- Peers and colleagues
- Accessibility
- Popularity within your discipline
- Time investment
- Appeal to you personally
choosing where to 'be' online
peers can help you with support, can tell you what has worked for them
need to be able to use it- might mean using it on mobile device
ello vs facebook
give things time, don't give up too quickly
ultimately, it can be a case of 'your time has come'- when it just suddently clicks
being forced onto a platform can work- i.e. kath stevens- mooc
appeal vs. time- blogging takes time, but is almost as familiar as writing for a journal, so might appeal.
peers can help you with support, can tell you what has worked for them
need to be able to use it- might mean using it on mobile device
ello vs facebook
give things time, don't give up too quickly
ultimately, it can be a case of 'your time has come'- when it just suddently clicks
being forced onto a platform can work- i.e. kath stevens- mooc
appeal vs. time- blogging takes time, but is almost as familiar as writing for a journal, so might appeal.
Photo by Yutaka Tsutano
Productivity
- Don't just stand there, do something!
- Be yourself
- Share
- Join conversations
- Start conversations
need to engage, not just rt and like
an inactive account is worse than an empty filing cabinet, its just taking up space!
need to have something to say, be controversial, share things like papers, blog posts, video
an inactive account is worse than an empty filing cabinet, its just taking up space!
need to have something to say, be controversial, share things like papers, blog posts, video
Photo by Erik Mallinson
Speed things up...
Speed! the results of publication come slow, the results of social media come fast and can be measured/counted automatically
spread of a message (no of retweets, or rt from a tweeter with a large following)
views of a blog post
spread of a message (no of retweets, or rt from a tweeter with a large following)
views of a blog post
Photo by dullhunk
...network...
networking- you can use social media to widen your academic contacts, set up collaborations, find PhD students (Tricia Greenhalgh)
conferences- twitter can be a godsend if you feel under pressure, from anywhere, to 'network' but are shy. tweet-ups can be easily arranged, with common interests already established
conferences- twitter can be a godsend if you feel under pressure, from anywhere, to 'network' but are shy. tweet-ups can be easily arranged, with common interests already established
Photo by JD Hancock
...citations and invitations
old school things can be gained too, like more views/cites of your papers (altmetrics) and invitations to present and write. (following journal editors helps here)
Photo by Sarah Parrott
Successes (and a few failures) @scHARR
Chicken vs. Egg
- Want more staff to use social media
- Staff want proof that it works, first!
- Need to get people using it, to get proof :(
- Two pronged attack!
Photo by Mark Turnauckas
Prong 1
- Develop a small group of staff
- Chose one tool: Twitter
- Gave training and support and pestered
- Monitored activity
Photo by jenny downing
Results!
- Most are now tweeting 1-2 a week or more
- Most have 40 or more followers
- Some much more active than others
Photo by ianmunroe
Prong 2
- Developed a group Slideshare account
- Uploaded lots of slide shows
- Half left to their own devices
- Half got tweeted
Photo by jccsvq
More Results!
- All slides/posters have had over 35 views
- Tweeted average views: 248
- Non-tweeted average views: 65
- These tools work in tandem with eachother
5 quick Wins
- Google Scholar
- Slideshare
- Mendeley/Researchgate/Adacemia.edu
Avoid the lottery, pick winners!
just a starting point if you don't have any clue
some don't require much effort beyond the set-up (scholar) , others are potentially quite demanding (twitter).
just a starting point if you don't have any clue
some don't require much effort beyond the set-up (scholar) , others are potentially quite demanding (twitter).
Photo by Robert S. Donovan
...and 3 slow ones
- Write for another blog
- Write for 'The Conversation'
- Set up your own blog
Photo by TexasEagle
...so it's goodnight from me.
c.beecroft@shef.ac.uk/ @beakybeecroft
