A quick case study:
New Life Hypnosis

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What is the competition like?

Non-existant!

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Who is the number one hypnotherapist on Google My Business in Walsall?

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What is the number one organic result for "hypnotherapy Walsall"?

Who is top place and second place?

• Top: Directory general page for local area
• 2nd: Julie who has the top Google My Business page

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For Mick To Be Number 1....

• Get a landline
• More content on site
• Start a blog
• Backlinks
• Professional body membership
• Paid for quality directory
• Calls to action

Continued....

• Reviews
• Change "I" to "you"
• Videos
• http://www.mentalhealthforum.net/