Social Media
Published on Nov 18, 2015
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PRESENTATION OUTLINE
What's Social Media?
Websites and applications that enable users to create and share content or to participate in social networking.
Facebook 900 million users
Twitter 310 million users
Linkedin 255 million users
Pinterest 250 million users
Google+ 120 million users
Tumblr 110 million users
Instagram 100 million users
VK 80 million users
Flickr 65 million users
Vine 42 million users
Meetup 40 million users
Tagged 38 million users
Ask.fm 37 million users
MeetMe 15.5 million users
ClassMates 15 million users
http://www.ebizmba.com/articles/social-networking-websites
Twitter 310 million users
Linkedin 255 million users
Pinterest 250 million users
Google+ 120 million users
Tumblr 110 million users
Instagram 100 million users
VK 80 million users
Flickr 65 million users
Vine 42 million users
Meetup 40 million users
Tagged 38 million users
Ask.fm 37 million users
MeetMe 15.5 million users
ClassMates 15 million users
http://www.ebizmba.com/articles/social-networking-websites
Photo by kevin dooley
69% --> 76%
Source : Taking Stock with Teens - Fall 2014 @ http://www.piperjaffray.com/3col.aspx?id=3268
Photo by beta75.se
Get specific
//Education | TeachersRecess, TeachAde
//Art | Behance, deviantART, Artrise
//Business | iShade (accounting), LinkedFA (finance & investments), Biznik (small business owners)
//Liberal Arts (English, Math, Science, etc) | ResearchGate (5 million+ users), LabRoots (850,000 users), Academia.edu (14 million users), Mendeley.com (3 million users)
//Allied Health/Rehabilitation
Dental Hygiene: | Facebook Group - Ohio RDH (700+ members), Facebook Group - Dental Hygiene Professionals (6500+ members), Facebook Page - American Dental Hygienists’ Association (41,500+ likes), LinkedIn Group - The Dental Hygienist (9,000+ members), LinkedIn Group - American Dental Hygienists’ Association (9,750+ members)
//Art | Behance, deviantART, Artrise
//Business | iShade (accounting), LinkedFA (finance & investments), Biznik (small business owners)
//Liberal Arts (English, Math, Science, etc) | ResearchGate (5 million+ users), LabRoots (850,000 users), Academia.edu (14 million users), Mendeley.com (3 million users)
//Allied Health/Rehabilitation
Dental Hygiene: | Facebook Group - Ohio RDH (700+ members), Facebook Group - Dental Hygiene Professionals (6500+ members), Facebook Page - American Dental Hygienists’ Association (41,500+ likes), LinkedIn Group - The Dental Hygienist (9,000+ members), LinkedIn Group - American Dental Hygienists’ Association (9,750+ members)
Photo by [Duncan]
Is it appropriate?
The most important question to ask yourself before posting content to your social media accounts is: Is it appropriate?
You need to ask this question because your current and potential future employers are likely to check up on it.
A new survey from CareerBuilder found that 43% percent of employers use social networking sites to research job candidates, up from 39% in 2013 and 36% in 2012. Additionally, 12% of employers don’t currently research candidates on social media, but plan to start.
Source: http://cb.com/1mtEMbk
Even once you've landed the job, you still aren't off the hook because employers have been know to fire employees for their bad judgement online.
You need to ask this question because your current and potential future employers are likely to check up on it.
A new survey from CareerBuilder found that 43% percent of employers use social networking sites to research job candidates, up from 39% in 2013 and 36% in 2012. Additionally, 12% of employers don’t currently research candidates on social media, but plan to start.
Source: http://cb.com/1mtEMbk
Even once you've landed the job, you still aren't off the hook because employers have been know to fire employees for their bad judgement online.
Photo by HckySo
Why employers pass on candidates:
- Inappropriate photos
- Evidence of drinking/drug use
- Bad mouthing previous company/clients
- Poor communication skills
- Politically incorrect comments
The CareerBuilder survey found that 51% of employers who research job candidates on social media said they’ve found content that caused them to not hire the candidate, up from 43% in 2013 and 34% in 2012.
The most common reasons to pass on a candidate based on their social media are listed on the slide.
Source: http://cb.com/1mtEMbk
The most common reasons to pass on a candidate based on their social media are listed on the slide.
Source: http://cb.com/1mtEMbk
Photo by Enokson
Why employers hire candidates:
- Personality looked like a good fit
- Evidence of qualifications
- Candidate appears well-rounded, creative
- Great communication skills
- Professional image
However, that same survey found that 31% of employers who research candidates on social networking sites say they’ve found content that made them more likely to hire a candidate. What’s more, 23% found content that directly led to them hiring the candidate, up from 19% in 2013.
The most common reasons to hire on a candidate based on their social media are listed on the slide.
Source: http://cb.com/1mtEMbk
The most common reasons to hire on a candidate based on their social media are listed on the slide.
Source: http://cb.com/1mtEMbk
Photo by Daniel Kulinski
Real Life Poor Judgment:
Justine Sacco's inappropriate tweet sparks outrage causing #HasJustineLandedYet to trend.
Link to coverage: http://bit.ly/1stIZOg
"17 People Who Were Fired For Using Facebook" from BusinessInsider.com Link: http://read.bi/1nfWv7q
Main themes of social media posts that cost people their jobs:
Racist/Sexist/Politically Incorrect statements
Disparaging company, boss, or coworkers
Breaching client confidentiality
Evidence of playing hooky or slacking at work
Unprofessional/Inappropriate conduct
What you think is innocent, harmless, or funny just might cost you your job.
Link to coverage: http://bit.ly/1stIZOg
"17 People Who Were Fired For Using Facebook" from BusinessInsider.com Link: http://read.bi/1nfWv7q
Main themes of social media posts that cost people their jobs:
Racist/Sexist/Politically Incorrect statements
Disparaging company, boss, or coworkers
Breaching client confidentiality
Evidence of playing hooky or slacking at work
Unprofessional/Inappropriate conduct
What you think is innocent, harmless, or funny just might cost you your job.
False Sense of Security:
- My account is private.
- It's my PERSONAL account.
- "Disclaimer: Tweets are my own."
- It's my right to Freedom of Speech.
Don't kid yourself thinking that it can't happen to you!
Just because you think your account is private doesn't mean that an employer won't find out what you post.
What you post on your PERSONAL account is still relevant for the company. People want to follow people not companies; therefore, your account can have more reach than the company account.
Providing a disclaimer that your tweets are not reflective of the views of the company just doesn't hold water.
Suing an employer on the basis of protected speech has rarely held up in court, often due to technicalities in the law and the rights of the employer.
Just because you think your account is private doesn't mean that an employer won't find out what you post.
What you post on your PERSONAL account is still relevant for the company. People want to follow people not companies; therefore, your account can have more reach than the company account.
Providing a disclaimer that your tweets are not reflective of the views of the company just doesn't hold water.
Suing an employer on the basis of protected speech has rarely held up in court, often due to technicalities in the law and the rights of the employer.
Photo by hyku
How can you manage it all?
Managing many social media accounts can be overwhelming, but there are many tools that can help you keep your sanity and save time while maintaining your online presence.
Photo by Walt Stoneburner
Social Media Management Tools:
Hootsuite / Everypost
Link all your accounts and create your personal dashboard to help you keep track and manage your many social network channels in one place and even schedule posts ahead of time.
TweetDeck / Tweepi
Never miss a tweet with a series of customizable columns, which can be set up to display your Twitter timeline, mentions, direct messages, lists, trends, favorites, search results, hashtags, or all tweets by or to a single user.
IFTTT (If This, Then That)
Simplify your life with this service that lets you create powerful connections between with one simple statement that says if this trigger occurs, then do that action.
URL Shorteners
Save characters when sharing URLs with any of these services:
Bit.ly
Goo.gl
Ow.ly
TinyURL
Link all your accounts and create your personal dashboard to help you keep track and manage your many social network channels in one place and even schedule posts ahead of time.
TweetDeck / Tweepi
Never miss a tweet with a series of customizable columns, which can be set up to display your Twitter timeline, mentions, direct messages, lists, trends, favorites, search results, hashtags, or all tweets by or to a single user.
IFTTT (If This, Then That)
Simplify your life with this service that lets you create powerful connections between with one simple statement that says if this trigger occurs, then do that action.
URL Shorteners
Save characters when sharing URLs with any of these services:
Bit.ly
Goo.gl
Ow.ly
TinyURL
Photo by ralphbijker
Any questions?
Photo by an untrained eye
