Marketing - Print Ads
Published on May 04, 2014
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
REACHING CUSTOMERS
THROUGH PRINT ADS
TODAY'S OBJECTIVE
Develop and produce a product or system using a
design process
PRINT ADS
- Appear in magazines & newspapers
- Also appear on billboards
- Many different types
FEATURE THE PRODUCT
SOME PRINT ADS DON'T EVEN
LIFESTYLE ADS
SOME PRINT ADS INTRODUCE PRODUCTS
LIFESTYLE ADS EMPHASIZE
- Features
- Ease of use
- Customer satisfaction
- Product image
HUMOR & ART
REACHING CUSTOMERS THROUGH
HUMOR & ART
- Product may or may not be visible
- Depends on strength of the brand
MISSING THE MARK
NOT-SO-SUCCESSFUL ADS
TODAY
- Brainstorm ideas on flip charts
- Include all ideas, even crazy ones!
- Decide on 3-4 ideas based on team size
- Each team member develops one idea into ad
- Create Google Slide of ad
SOFTWARE
- Google Slides
- Gimp Portable
- MS Paint
