rockstar equitation centre

What is Presentation On?

• who we are?
• our view on equine participation
• challenge facing industry at the moment - attracting new & lapsed clients..
• Issues we are facing at REC
• Measures we take to overcome them

who are we?

• Kay Scott – Jarvis is a qualified Equine Coach, who aims to provide a competitive, educational and ethical edge to her coaching. Kay was an Equine Lecturer and Course Manager at South Staffs College for over 10 years. Whilst continuing to develop her education and knowledge in the area of Equitation Science, Kay coaches others to widen and develop tools in the saddle. Kay's training is achieved through conferences, symposiums and lessons with Dr Andrew McLean, Manu McLean and Lisa Ashton of EquiSci, also attending the International Society of Equitation Science annual conferences. Kay is a keen affiliated competitor and is a registered member of British Dressage and British Show Jumping. -

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Where & When.

• Penkridge, Staffs
• October 2011 - now

Why we feel we are able to speak about this

chart to show increase at rec

Questions

• why do people choose riding over other sports?
• Why people choose REC
• What makes REC different?
• What can industry do to develop riding as a sport in the future regardless of ability and level.

challenges

• industry generally
• REC

WHY equine?

why rec?

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notes

• simple things well
• don't take customer service for granted.
• events
• members club
• loyalty schemes
• great well managed facilities
• allow bond to develop between horse & rider
• quality of horses rather than quantity
• feel of the centre, friendly, fun, focussed on progression
• quality of coaching guest coaches.
• Expectation from customers to contribure to centre
• BHS status
• continuous reinvestment
• charity work - designated charity
• social media

DEVELOPING EQUINE IN FUTURE

• making sure riding as a sport continues to grow into the future.

what are we?

• Rockstar Equitation Centre is a professional licensed Riding Establishment offering lessons to the public on well trained obedient horses. REC is also a BHS approved livery yard and facility hire centre that aims to provide ethical and sustainable horse training and equine management focused on evidence based learning. REC helps to give a clear understanding of how horses learn so we can adapt a training method that places the welfare of the horse at the heart of the process.
• Rockstar Equitation Centre is a licensed Riding Establishment offering lessons to the public. R.E.C also provide fun, enjoyable and educational training with professional, qualified and friendly staff right from our mini members to our more mature clients in their 70s. REC offers a range of services to include DIY, PART, FULL, WORKING & COMPETITION LIVERY, plus the opportunity to train on obedient riding school horses and train with Kay Scott - Jarvis, equine coach who aims to provide a competitive, educational and ethical edge to her coaching.