adma global forum 2014
Published on Nov 18, 2015
Part 1 - Chiefmartec and Facebook
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
adma global forum 2014
Day 1 Speakers
scott brinkley - chiefmartec
"The Golden Age of Marketing Software"
technology has changed marketing
- There are 940+ companies in Marketing Technology
- ...across over 40 software categories
- Fueled by massive innovation and investment
- "I feel more like a CIO than a CMO!"
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CAN'T MEGA-BRANDS CONSOLIDATE THIS?
Oracle? Adobe? IBM? Salesforce?
the cloud computing revolution
- Cheap IaaS and PaaS scalabilty
- SaaS business models
- Open Source, and API's
- Access to global talent and knowledge
- Inbound marketing tools
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BACKBONE SOFTWARE VENDORS BUILDING ECOSYSTEMS
3rd party app stores give customers flexibility within a fixed environment
MARKETERS CAN DELIVER UNIQUE SOLUTIONS
- We don't control our environment
- We don't control the consumer
- We want to be differentiated
- We want to earn our customers love
SO, WHO CAN balance THESE REQUIREMENTS?
Marketing v Technology
chief marketing technologist
To many this sounds like a mythical creature!
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QUALITIES OF a chief marketing technologist
- Embrace technology
- Appreciate research & analytics
- Have a flair for storytelling
- Proritise practical design
- ..and align this all to business priorities
THE NEW SCHOOL PARADIGM
- CMT'S will control more IT revenue than CIO's by 2017
- They will heavily influence IT and Procurement
- They run multi-discipline marketing departments for their CMO
- They will empower CMO's to be as important as CFO's
- 81% of businesses claim to have someone in this role
andrew mckeon - facebook
Social Media Marketing Best Practices
