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2015 Approach

Published on Mar 20, 2016

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PRESENTATION OUTLINE

2015 Approach

Always better than the previous year
Photo by WELS.net

Main Goals

2015

Hitting the younger audience

Ages 30-45

Growing SEO

Growing Social Media

Creating Approachability

VF is more than an HOA expert

HOW?

Web Redesign

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Fully responsive across the board

computers, tablets, phones, etc

modern/clean/fresh

simplified design - streamlined navigation

Highly Search Optomized

Fully integrated with our Social Media

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  • Translation ready
  • HD video ready
  • Retina display ready

Sub-sites to be launched

  • Estate Planning
  • Small Business
  • Family Law
  • Personal Injury

Humanizing our Attorneys

More than a lawyer

Photo by hilighters

Generations Y & Z

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Positioning VF in Other Practice Areas

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Photo by herzogbr

The Marketing Machine

Keeping all our offices on the same page

Flat Fee Tools

Photo by geishaboy500

Cannabis

Photo by duncan

Government Relations

Photo by Jason OX4

Social Media Calendar

Photo by mkhmarketing

Facebook Accelerators

Twitter Integration

Photo by eldh

Google AdWords

Photo by DeeAshley

Retargeting

Cookies...mmm
Photo by Great Beyond

Geo-targeted

Direct to consumer emails
Photo by dampeebe

SEO Boost

Photo by SEOPlanter

Social Tracking

Photo by GoodNCrazy

Other General Media

EVENTS

Co-Education w/Gores

Manager Happy Hour Courses

End-of-Year HOA Seminar