SEO & Content Marketing

Published on Nov 19, 2015

A brief presentation by David Rosam of Writing For SEO.

PRESENTATION OUTLINE

DAVID ROSAM

SEO & CONTENT MARKETING

ABOUT ME

  • Thirty years as a professional copywriter
  • Writing for the Web for almost twenty
  • Twelve years writing SEO content
  • One of the first SEO Copywriters in the UK
  • This slide's background isn't me ;-)
Photo by Simon Wilches

WHAT HAVE I LEARNED?

WHAT HAVE I LEARNED?

CONTENT IS KING

NOT AN INDULGENCE
Photo by Leo Reynolds

CONTENT MAKES ALL THE DIFFERENCE

BUT NOT ANY OLD CONTENT
Photo by scorpioprithu

DON'T

FILL YOUR SITE WITH JUNK
Photo by bill barber

DO

HAVE A CLEAR AIM
Photo by PeterThoeny

ENGAGE

WITH PEOPLE
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YET UNDERSTAND

THE SEARCH ENGINES
Photo by Barry Adams

RESEARCH

DON'T ASSUME YOU KNOW IT ALL
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WHAT WORDS

DO YOUR CUSTOMERS USE?
Photo by contemplicity

WHAT DO THOSE WORDS

TELL YOU ABOUT THEM?
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SELECT WORDS

THAT WILL RANK HIGHLY IN SEARCH
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AND WILL GET

THE RIGHT PEOPLE TO YOUR SITE (maybe not this one)
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WRITE

SIMPLY | POWERFULLY | ENGAGINGLY
Photo by Freimut

AND DON'T FORGET YOUR

CALL TO ACTION!
Photo by lukeroberts

HIRE ME AND SEE THE DIFFERENCE IN YOUR WEBSITE'S PERFORMANCE
david@writingforseo.org
+44 (0)7973 208824
+44 (0)1273 906607
www.writingforseo.org