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The Seven C's

Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

THE SEVEN C'S

Photo by Leo Reynolds
2.

1: COMPANY

Photo by Chris Protopapas
3.

WHY ARE WE OBSESSED WITH IT?

Photo by Wurz
4.

WHY ARE WE OBSESSED WITH THE C.L.S.?

Photo by Wurz
5.

THE CREATIVE LED SELL

Photo by Masahiko Futami
6.

THE CREATIVE LED SELL

Photo by Masahiko Futami
7.

IT MAKES THE SALES PROCESS EASIER?

Photo by Mustafa Sayed
8.

1: COMPANY

  • Size
  • Products/Services
  • Image
  • Location
Photo by david.nikonvscanon
9.

CLS = MAKES THE SALES PROCESS EASIER

Photo by Vvillamon
10.

GET THEM EXCITED ABOUT THE CREATIVE FIRST!

Photo by minnepixel
11.

2: CLIENT

Photo by Gueоrgui
12.

TEST DRIVE

Photo by ▓▒░ TORLEY ░▒▓
13.

2: CLIENT

  • Personality
  • Preferences
  • Thoughts and ideas
  • Key objection
Photo by Geoff LMV
14.

TEST DRIVE

Photo by waynesutton12
15.

SHOW HOME

Photo by archer10 (Dennis)
16.

SHOW HOME

Photo by Grant MacDonald
17.

CREATIVE LED SELL

  • They try the car...they want it!
  • The walk around the house, they want it!
  • The hear the script....the love it!
Photo by Lee Ann L.
18.

3: CUSTOMER

Photo by Gwenaël Piaser
19.

CREATIVE LED SELL

  • They drive the car...they want it!
  • The walk around the house...they want it!
  • They hear the script...they love it!
Photo by Lee Ann L.
20.

3: CUSTOMER

  • Class/Sex/Age/Income/Lifestyle
  • New or existing
  • Needs
  • Opinions
  • Perception of business
Photo by Bob Jagendorf
21.

OTHERWISE...WHAT ARE YOU SELLING THEM?

Photo by Nina Matthews Photography
22.

4: COMMITMENT

Photo by the tartanpodcast
23.

GIVE ME £800 FOR A COMPUTER

  • Can't tell you how powerful it is
  • Can't tell you what it can do
  • Can't even tell you the colour
  • Give me £800 and we'll sort the rest later.
Photo by rachel a. k.
24.

GIVE ME A £1000 FOR A NEW COMPUTER

  • Can't tell you what it will look like?
  • What functions it has?
  • Processor?
  • Colour?
  • We'll sort that later...just give me the money!
Photo by rachel a. k.
25.

4: COMMITMENT

  • What do you want the customer to do?
  • Quick sale / Long-term loyalty
  • Go online / Text / Call in
Photo by garryknight
26.

OR......

  • Look at this computer!
  • It's amazing!
  • It does all this amazing stuff!
  • And it's only £1000!
Photo by Libelul
27.

OR....

  • Here's the computer, it's amazing!
  • Look what it can do!
  • It can even make toast!
  • And it's only £800!
Photo by Libelul
28.

THE CREATIVE MUST COME FIRST!

Photo by martinak15
29.

5: CORE MESSAGE

Photo by Steve -
30.

WE MUST LEAD WITH THE CREATIVE

Photo by martinak15
31.

BUT WHERE DOES GREAT CREATIVE COME FROM?

Photo by danielfoster437
32.

5: CORE MESSAGE

  • Why should they buy?
  • USP's
  • What makes them stand-out?
  • What's the offer?
Photo by anantal
33.

BUT WHERE DOES GREAT CREATIVE COME FROM?

Photo by Leo Reynolds
34.

A GREAT BRIEF!

Photo by hermitsmoores
35.

THE BRIEF

Photo by Ravages
36.

6: CAMPAIGN

Photo by Tom Mooring
37.

WHO WHAT WHY

Photo by DELLipo™
38.

6: CAMPAIGN

  • Budget
  • Length of campaign
  • Spots per day
Photo by RichTatum
39.

1: COMPANY

Photo by kevin dooley
40.

THE SEVEN C'S

Photo by Leo Reynolds
41.

7: CONCLUSION

Photo by Tc Morgan
42.

7: CONCLUSION

  • Summarise and check understanding
  • Make sure you've got all you need
Photo by Great Beyond
43.

1: COMPANY

Photo by Chris Protopapas
44.

THE SEVEN C'S

Photo by Leo Reynolds

Dave Monk