Social Media For Journalism
Published on Nov 22, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Media & Social Media: Differences
- Tone
- Frequency
- Personal vs. Professional
they're More alike than you think
- Expectation of objectivity
- Need for verification
- Reputation for accuracy and fairness
- Libel and copyright rules apply
- An extension of your employer
Personal vs. Professional
Find Your Balance
It doesn’t matter - you’re a journalist no matter where you publish or what the medium may be
Don’t post anything you wouldn’t be comfortable having your name on in print or on the website.
Don’t post anything you wouldn’t be comfortable having your name on in print or on the website.
opinions and Tone
- Choose your topics wisely
- Think analysis over editorializing
- Consider: "Would I put this in the newspaper?"
- Be as personal as you are comfortable
It isn’t that you can’t share opinions, it’s that you carefully choose the topics you will spout off about - your kids, your favorite sports teams, hobbies, etc.
Typically best to avoid polarizing language or topics unless your job is to do so.
Analysis vs opinions: Why does this matter? How does this align with other reported news: explain the difference
Typically best to avoid polarizing language or topics unless your job is to do so.
Analysis vs opinions: Why does this matter? How does this align with other reported news: explain the difference
Photo by Topsy@Waygood
When do I Post this news?
- When I have verified the facts
- When other sources I trust have verified the facts
- When there's news elsewhere my readers expect
- When I'm explaining something already published
You don't need a lot of facts, per se, but the ones you have need to be for real. Sourcing needs to be solid.
than to be wrong
It's far better to be silent or late
Fact-Check Rumors, Don't Spread them
You're The expert here
So curate like one
What do I share/retweet?
- Verified news reports from your staff & others
- Opinions from community members/sources
- Analyses from other journalists and sources
- Whatever gives a well-rounded view of your beat
- Be generous, but careful
Be transparent About verification
When News Breaks
- Open many keyword sources
- Search across platforms (Twitter, Youtube, etc.)
- Monitor your Twitter lists of sources
- Build & share new lists as new sources emerge
- Live tweet
Ask for help
Answer Their Questions
Now or when you have time
