Maui EMC Vision
Published on Mar 17, 2016
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PRESENTATION OUTLINE
The Long hard Road
The Beginning
Just like my journey in learning how to kite, Maui EMC journey to success is going to be the long, hard road.
Maui EMC
The Vision
Value
Knowledge
Service
In the business world every successful business has one of these qualities.
Value
Are we the best price?
Are we going to discount?
Service
Can we supply better?
Can we answer questions and deliver the goods?
Knowledge
Do we have the answers?
What do we know and can we solve your solutions.
What differentiates us from everyone else?
Photo by pshutterbug
Even Com-Power!!
I am going to show what my vision for MAUI EMC is....
and beyond
Maui EMC
- Value: Great Pricing
- Service: Professional Advice
- Knowledge: Proactive information and answers
This is how we do it...
Content Marketing
and beyond
What is content marketing about??
- Earning Trust
What is content marketing about??
- Earning Trust
- Familiarity
What is content marketing about??
- Earning Trust
- Familiarity
- Develop Relationships
more people
people
COntent Spreads because..
- Inspires a community
- Reinforces a belief
- Refutes opposing argument
- Starts a dicussion
- Supplies a need or want
- Makes you look important
Assume
don't assume that if you build it they will come
field of dreams
Photo by Werner Kunz
AMplification!
AMplification!
Amplification:
- the act or means to
- extend thoughts or statement
- increase effect
- add importantance or
- make the most of a thought or circumstance
Basically
to blow it up!!!
Amplification Process
- Create or find successful content
- Find who, what and where is doing the sharing
- Build relationship
- Bring value and get the word out
How do we do this????
Blogging
Photo by Libertinus
Marketing 101
Let's have a discussion and change the color
Marketing 101
- Attract: relevnt people
- Convert: visitors to leads
- Close: Help them buy
- Delight: Make them happy
How do we do this????
Photo by Stuck in Customs
Nope
Not yet!
Running A Campaign
Photo by Fresh Conservative
How the times have changed...
Inbound Marketing
everything has a purpose
Attract not annoy
Generates interest
Turns in quality leads and happy customers
Inbound Marketing Framework
- Starts with customer in mind
- Uses integrated tools to connect everything
Photo by David Reece
Weave context into every channel resulting into a personalized experience
Photo by ecstaticist
Inbound Marketing Framework
- Starts with customer in mind
- Uses integrated tools to connect everything
- Works in any situation
Let's switch gears
Photo by Darryl W. Moran Photography
Let's Build Relationships
- Bring Value or Entertainment
- Define Ourselves
- Grow and Nourish
- Self-fulfill
- Get the word out
Blogging...
Photo by the Italian voice
Facts
- Companies that post 20x a month see 5x the traffic
Wait...More
Analysis
Wait...Bl..o
- Small businesses that embrace blogging see 126% more leads
- After reading content customers feel 60% better about the company
- Custom content will champion all other marketing in the future
Leads
- Business that blog 20x a month recieve 4x the leads
- Blogs are opportunity to connect with leads real time and accessable
- 67% more lead generation compared to those that don't
Brand
- Blogs that are updated regularly let the customer know that you are a healthy brand
- 97% of companies that blog have more inbound links
Google Likes this
- 434% more pages indexed by Google
- More URL's
- Blogging builds authority
We like this
- Blogging builds trust
- Blogging helps communicate brand
- Blogging can assist with promoting a product or service
- Blogging shows that you care about the community
There is a 1000 more!
Photo by @Doug88888
Maui EMC has 3 tools
- Phone
- Web Site
Phone
- Skills: Volume vs Closing
- Know thy target: Not random and hopeful
- Always have a reason for calling: Know them and present value
- Always have a referral: Referrals give credibility
- Tracking: Having metrics is important
- Know your CRM
- Do you have a killer script???
- CRM: Tracking what has been sent
- Campaign: Reinforce everything
- Give, Give, Give: Leverage your email to amplify your blogging
- No Spam
Website
- SEO
- Blog
- PPC
- Social Media Platform
- Rank and Authority
Social Media Facts
- 90% of customers start with a search engine
- 75% of customers use social media as a part of the buying process
- 74% use Twitter to distribute content
- 74% more sales are generated through social media than not
More
- 70 % use SM as a lead generator
- You 5x more likely to schedule an appointment if you have a personal linkden connection
- 3x higher ROI than coldcalling and networking
- 2x more B2B leads
WHich Ones
- Linkden
- Slideshare
- You Tube
- Google+
Rich Content Value
- Industry Facts
- Statistics
- Reviews
- Tutorials
- Education
Blogs
Podcasts
Video
Photo by Thomas Tolkien
Rich Content
- In depth
- Searchable
- Quotable
- Timeless
Hope never Paid the Bills
Photo by Stuck in Customs
Collaberation
Photo by MrSchuReads
