Proposed Marketing Plan
Prepared for:
Minh Thanh Nguyen

Contents

• Understanding the Home Selling Process
• How to prepare your home
• How to price your home
• What I will do for you
• The RE/MAX Advantage

UNDERSTANDING THE HOME SELLING PROCESS

• Your home is probably your single largest investment
• Contract law, Common law, Provincial laws and Federal laws are complicated
• At any point in time there are over 3500 listings in Hamilton/Burlington
• There are over 30,000 listings on the Toronto Board
• YOU NEED TO GET IT RIGHT THE FIRST TIME

How to Prepare Your Home

• I have a lot of experience helping buyers and sellers and will give you my advice
• If necessary I will call in a professional stager/decorator to get her professional opinion
• I usually DO NOT recommend major renovations because you rarely get all of your money back

How to Price Your Home

• It is important to price right the first place.
• The interest in a new listing is high but rapidly drops off if the price is too high.
• If it is on the market too long people start to think there is something wrong with it.

How to Price Your Home

• Right now there is a shortage of inventory on the market and more buyers than sellers so multiple offers are common if the price is low or at least close to market value.
• I study past sale prices for comparable homes, market trends, competitive listings etc
• The final decision is yours

What I will do for You

• Hire a professional photographer for listing photos and virtual tour
• Post the listing on both RAHB & TREB (so out of town agents see it)
• Promote the listing to thousands of targeted buyers using Social Media, my website, Open Houses and Remax.ca

What I will do for You

• Negotiate with buyers who make an offer to get you the best possible terms and price.
• Work with buyers agent to get your sale firmed up if offer has conditions
• Monitor the sale right through to closing
• Reduce your stress as much as possible

The RE/MAX Advantage

• Re/Max is the largest real estate brokerage worldwide
• Re/Max Escarpment is the largest and most productive brokerage in the Hamilton / Burlington area (52% share)
• Our agents are full-time professionals, who are constantly updated and trained by Re/Max Escarpment education courses