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Market Mapping

Published on Nov 25, 2015

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1.

Market Mapping

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2.

Core Objectives

  • To Understand that customers buy through habit & experience
  • To understand how to analyse customer buying habits and preferences
  • To explain how a business can identify market segments
  • To explain how businesses carry out market mapping
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3.

So what is a market Segment?

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Nathan Salmon

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